• Yahoo Delays Global Bing Paid-Search Rollout by Laurie Sullivan

    Yahoo will halt the rollout of the paid-search alliance with Bing into international markets until Microsoft can improve on the results per share in the U.S. That's the message hidden in Yahoo's 1Q earnings call. ...Read the whole story

  • 5min Media Strikes Syndication Deal With Sugar Inc. by Mark Walsh

    Highlighting parent AOL's broader push toward lifestyle and women's content, video-sharing site 5min Tuesday announced a new syndication deal with Sugar Inc. 5min will distribute the Web publisher's celebrity news and fashion-oriented content across its network of hundreds of sites. ...Read the whole story

  • Digital Fuels Publicis Growth, Now Accounts For 28.2% Of Total by Joe Mandese

    Publicis Groupe, the Paris-based holding company that owns VivaKi operations like Digitas, Starcom MediaVest, and Zenith Optimedia, this morning reported a healthy rise in first quarter earnings, and said that the percentage of revenues that now come from digital advertising and media services has grown to 28.2% of its total. That's up from 27.0% in the first quarter of 2010. ...Read the whole story

  • Alloy Is A Little Less So, Spins AMP Off To Management Team by Joe Mandese

    AMP Agency, the digital and experiential marketing shop that was a unit of Alloy Media + Marketing, this morning said it has officially spun off into an independent, Boston-based agency, following a buy-out by its senior management team. ...Read the whole story

  • Most Smartphone Users Are Concerned About Privacy by Mark Walsh

    Privacy has emerged as a major issue in the mobile industry as the ability to track and target consumers by location and other criteria on devices has grown more sophisticated and extensive. That was underscored yesterday when it was discovered that the iPhone 4 and iPad 3G store user location data on an unencrypted file, making it potentially available to anyone who gains access to the device. ...Read the whole story

  • eBay Acquires Where, Ups Local, Mobile Commerce by Gavin O'Malley

    To bolster PayPal's mobile commerce efforts, eBay on Wednesday said it agreed to buy location-based media company Where Inc. Best known for its location-based discovery mobile apps, Where also runs a hyper-local ad network. ...Read the whole story

  • Google Creates Education Practice, Releases Research by Laurie Sullivan

    Google has created an Education Industry Practice to support institutions that promote learning. The company plans to release research later this week that highlights strategies for education marketers. The findings suggest branding plays a significant role in students' decision-making process, and the decision on the school to attend creates a non-linear path to conversion. ...Read the whole story

  • AT&T iPhone Sales Remain Strong by Mark Walsh

    When Verizon Wireless introduced its own version of the iPhone in February, analysts and others had concerns about the impact it would have on AT&T iPhone sales. The carrier's iPhone activations increased by 1 million from a year ago to 3.6 million, and AT&T sold a record 5.5 million smartphones overall during the first quarter. ...Read the whole story

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