• Click-Through Metrics Come Under Fire by Gavin O'Malley

  While marketers continue to rely on click-through rates as a primary measure of campaign effectiveness, new research suggests that the metric should be taken with a grain of salt -- or completely taken out of the equation. ...Read the whole story

• Former Yahoo Execs Launch Daily Deals Social Network by Laurie Sullivan

  Yahoo veterans -- Nick Weir, Usama Fayyad and Hunter Madsen -- have formed a daily deals social site that allows consumers to create their own personal deal network with friends, favorite stores, brands, product categories, and loyalty programs. The site, announced Tuesday, goes live in mid-summer. ...Read the whole story

• ValueClick Buys Greystripe, Ups Mobile Reach by Mark Walsh

  Online marketing services company ValueClick Monday confirmed it has acquired mobile ad network Greystripe for $70 million in cash. ValueClick said the move would give it "immediate scale" in the U.S. mobile ad market, expected to reach $1.1 billion this year and to nearly double by 2013. ...Read the whole story

• Apple Sued For Tracking Locations Of iPhone, iPad Users by Wendy Davis

  Apple's "location-gate" scandal is not yet one week old, but it has already landed the company in federal court. Late last week, iPhone user Vikram Ajjampur of Florida and iPad user William Devito of New York state sued Apple for violating the federal computer fraud statute and other laws by allegedly collecting detailed information about their whereabouts. ...Read the whole story

• IGN's Bahat Sees Gaming As Cultural Mainstay by Gavin O'Malley

  As president of IGN Entertainment since late 2009, Roy Bahat has made it his mission to transform gaming into a treasured American pastime on par with any pro sport. ...Read the whole story

• 'Forever' Nook Color: Adds Apps, Email To Challenge Tablets by Mark Walsh

  Barnes & Noble Monday launched promised new features including an app store, email and enhanced browser for its Nook Color e-reader to help make its $250 device a more direct competitor with the iPad and other tablet computers. ...Read the whole story

• Neuroscientists Analyze Searches On Sexual Desires by Laurie Sullivan

  Search queries offer a new source of data for many things, even what computational neuroscientists Ogi Ogas and Sai Gaddam call "true" sexual desires. The new book, "A Billion Wicked Thoughts," co-authored by the duo and scheduled for release on May 5, analyzes 1 billion Web searches from around the world. ...Read the whole story

• Interclick: History-Sniffing Doesn't Violate Computer Fraud Law by Wendy Davis

  A "history-sniffing" lawsuit should be dismissed because the technology didn't cause $5,000 worth of damage to Web users, behavioral targeting company Interclick argues in its latest bid to dismiss a potential class-action lawsuit. ...Read the whole story

• Medialets Unveils Mobile Ad Creative Suite by Mark Walsh

  If the process of creating and running online display ad campaigns can be challenging, then doing so in mobile adds another degree of difficulty. And more complexity doesn't help encourage more ad spending. ...Read the whole story

• NYT's Zeller To HuffPo

Recent Most Read Stories

• The Whole Story - How Social Media Is Used
• MediaVest Database Charts Brand Experience, Social Media Impact
• Discovery Launches TestTube.com, Ups Digital Video Involvement
• Vice, Twitter Partner For Mobile Show
• Data Is Springboard For Product Development
• Yahoo Search Experiments With New Look
• Path Seeks Dismissal Of Wireless-Spam Case
• Real-Time Web Turns Consumers Into Impulse Buyers
• Amazon Appstore Goes Global
• Experian Takes Universal View Of Data

Previous Issues

• Friday, May 24, 2013
• Thursday, May 23, 2013
• Wednesday, May 22, 2013
• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• More Issues »