In what appears to be a first for an agency holding company, Publicis' VivaKi unit has created a chief social media officer role, and … Read the whole story
Lawmakers have recently proposed measures that would require Web companies to allow consumers to opt out of online data collection, but significant questions remain … Read the whole story
Facebook launched a new local deals service Tuesday that allows users to get special offers and discounts directly through the home page, as well … Read the whole story
Magnetic and C3 Metrics have launched a retargeting and funnel attribution model. The combination of platforms from the two companies -- search targeting and … Read the whole story
Paving the way for more online activity, 99.4 million U.S. households will be online by the end of 2016 -- of which 97.9 million … Read the whole story
Independent mobile app store GetJar is going social with the latest version of its site. The updated portal includes integration with Facebook Connect -- … Read the whole story