Wednesday, April 27, 2011
  • VivaKi Creates Chief Social Post, Taps PR Vet Wiley

    In what appears to be a first for an agency holding company, Publicis' VivaKi unit has created a chief social media officer role, and appointed a top PR industry executive -- Edelman's Michael Wiley. ...Read the whole story

  • Supreme Court Weighs Privacy Against Marketers' Rights

    Lawmakers have recently proposed measures that would require Web companies to allow consumers to opt out of online data collection, but significant questions remain about whether such laws would violate companies' First Amendment rights to communicate with each other. ...Read the whole story

  • Facebook Begins Testing Deals, Competes With Groupon

    Facebook launched a new local deals service Tuesday that allows users to get special offers and discounts directly through the home page, as well as email and notifications. The new feature (not to be confused with the mobile check-in Deals Facebook launched last year) is being tested initially in five cities: Atlanta, Austin, Dallas, San Diego and San Francisco. ...Read the whole story

  • Magnetic, C3 Metrics Help Marketers Refine Ad Targeting, Search

    Magnetic and C3 Metrics have launched a retargeting and funnel attribution model. The combination of platforms from the two companies -- search targeting and attribution technology -- allows marketers to understand the words consumers search to arrive at an advertiser's site. ...Read the whole story

  • Nearly 100 Million HH Online By '16, Mobile Ads To Grow 60%

    Paving the way for more online activity, 99.4 million U.S. households will be online by the end of 2016 -- of which 97.9 million will have broadband services -- according to a new forecast from Interpublic Group's Magna Global. ...Read the whole story

  • App Store GetJar Adds Facebook Connect

    Independent mobile app store GetJar is going social with the latest version of its site. The updated portal includes integration with Facebook Connect -- the tool that allows people to sign into third-party sites with their Facebook login -- so users can see what apps friends are downloading and share their own selections through the social network. ...Read the whole story

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