• Publicis Acquires Rosetta, Gains Digital Savoir-Faire by Joe Mandese

    In a move that could alter the global interactive agency services marketplace, Paris-based Publicis Groupe this morning announced an agreement to acquire Princeton, NJ-based Rosetta Marketing Group, one of the largest and fastest growing independent digital shops in North America. ...Read the whole story

  • aiMatch Builds Custom Features, Helps Analyze Data, Metrics by Laurie Sullivan

    aiMatch, an ad-serving company that recently signed five new publishers, has begun to build custom features in its dashboard that allow clients to pull in back-end data and analyze a variety of metrics, such as spend from top advertisers, or provide revenue estimates if specific ad packages are sold differently. ...Read the whole story

  • InMobi Grows U.S. Ad Net Business by Mark Walsh

    Mobile ad network InMobi said total ad impressions on its system in North America increased 17% from January to April as the company continues to build its presence in the market. The increase was driven by a 37% gain in impressions coming from smartphones, which account for 80% of all mobile ads in North America. ...Read the whole story

  • Digitas, Google Partner For Mobile Marketing Research by Les Luchter

    Publicis Groupe agency Digitas has teamed with Google to deliver mobile marketing insights and usage research, the companies said. The collaboration will "combine original Google and Digitas search and marketing data to forecast trends, inform investment strategies, and drive the creation of mobile optimized Web sites." ...Read the whole story

  • Tonys Engage Fans Via Facebook Video by Gavin O'Malley

    Preparing for the big Broadway salute on June 12, the 65th Annual Tony Awards on Tuesday plan to lift the curtain on a Facebook-based engagement campaign. With the help of video platform VideoGenie, Facebook fans will record and share their personal stories of The Great White Way. ...Read the whole story

  • Facebook, Twitter Key To Small Business Marketing by Les Luchter

    Three-quarters of small businesses are already active social-media marketers, according to online marketing services firm Constant Contact, which surveyed 1,572 small businesses during March and April. ...Read the whole story

  • FTC's Vladeck: More Privacy Actions On The Way by Wendy Davis

    The Federal Trade Commission consumer protection chief David Vladeck delivered a message on Monday to online ad companies: New enforcement actions are in the works. "The FTC will step in when false or misleading privacy claims have the effect of undermining consumer choices," he says. ...Read the whole story

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