Don't be surprised to see more marketing efforts tied to cigarettes and booze on Facebook. That's because the company has lifted prior restrictions on … Read the whole story
Videotron will begin rolling out a TV channel devoted to multiplatform casual and social gaming that consumers can access online through computers and mobile … Read the whole story
Advertisers are finally looking beyond the last click. While adoption has been slow, here is an overview of the five forces that are driving … Read the whole story
WPP's market research group Kantar and its digital marketing technology unit Media Innovation Group are immediate beneficiaries of new data analytics capabilities resulting from … Read the whole story
Mobile still makes up a small proportion of the email audience but is growing quickly, according to a new study. The proportion of people … Read the whole story
Japan's Dentsu, whose U.S. agencies include 360i and McGarry Bowen, has entered a new phase in a crowd-sourced, artificial-intelligence project. The new site helps … Read the whole story
Lining up a solid list of publishers, supply-side platform PubMatic on Tuesday announced the acquisition of ReviNet. With the deal, PubMatic says its U.S. … Read the whole story
A dentist who sued Yelp and two reviewers for a negative post has herself been ordered to pay almost $81,000 under a California law … Read the whole story