Hoping to build new publisher partnerships, Yahoo on Wednesday announced an agreement to buy ad platform 5to1. The company was positioned as an antidote … Read the whole story
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For the first time last quarter, more smartphones were sold than any other type of mobile phone, reports NPD. Not only has this changed … Read the whole story
Boosted by higher ad revenue and big client acquisitions, video indexing and ad company blinkx on Wednesday posted a full-year profit. Plus, revenue nearly … Read the whole story
Android phones accounted for more than half (53%) the impressions on the Millennial Media mobile ad network in April, nearly double the 28% share … Read the whole story
Mobile game advertising startup Tap.Me has brought on DVD rental service Redbox as the initial advertiser for its in-game ad platform. Launched earlier this … Read the whole story
Tracx's soft launch is over -- and its initial client roster includes Microsoft, major ad agencies and the Financial Times. Business is so good, … Read the whole story
The Federal Trade Commission has accused a Canadian entrepreneur of netting more than $467 million from Web users who were duped into providing credit … Read the whole story
How much social media buzz can you build in seven days? Cause-marketing platform BroadCause will begin promoting an upcoming Black Eyed Peas event to … Read the whole story
