Six months after Interpublic shook up the top management of Geomentum, the hyper-local media shop has reorganized its senior management team, bringing in former … Read the whole story
Online video platform Brightcove has struck a deal with video syndication firm 5min Media to make its premium video content available to sites that … Read the whole story
Your search ads drive strong ROI. Your Facebook page attracts new fans. Your display ads create brand buzz. Your email campaigns improve customer loyalty. … Read the whole story
Location-based service Loopt began pushing out alerts in March for deeply discounted goods and services to keep pace with daily deal services like Groupon. … Read the whole story
In an attempt to revive a potential class-action lawsuit against ad network Specific Media, a Web user has filed new court papers arguing that … Read the whole story
Although increasingly important, the "creative technologist" job at agencies is still relatively new. Shops are hammering out their duties and the overall vision of … Read the whole story