• Interpublic's Geomentum Reorganizes, Taps Omnicom's Curry As Chief Digital Officer by Joe Mandese

    Six months after Interpublic shook up the top management of Geomentum, the hyper-local media shop has reorganized its senior management team, bringing in former Omnicom media executive Todd Curry as chief digital officer, and naming Lisa Bradner chief client services and growth officer. The moves are part of a reorganization of Geomentum under Sean Finnegan, who was named CEO of the agency in December after serving as president-chief digital officer of Publicis' Starcom MediaVest Group. ...Read the whole story

  • Brightcove Partners With 5min Media On Video Deal by Mark Walsh

    Online video platform Brightcove has struck a deal with video syndication firm 5min Media to make its premium video content available to sites that use Brightcove's technology. 5min boasts a library of 250,000 mostly how-to videos across various categories, including home, food, health, fashion/beauty, travel and auto. ...Read the whole story

  • Loopt Adds Groupon Deals by Mark Walsh

    Location-based service Loopt began pushing out alerts in March for deeply discounted goods and services to keep pace with daily deal services like Groupon. But in the spirit of cooperation, the company is now teaming with Groupon to add its stream of real-time deals to Loopt's own "Reward Alerts' program for users in the Chicago area. ...Read the whole story

  • User Seeks To Revive Flash Cookie Suit Against Specific Media by Wendy Davis

    In an attempt to revive a potential class-action lawsuit against ad network Specific Media, a Web user has filed new court papers arguing that he suffered economic injury by the company's alleged use of Flash cookies to collect information. ...Read the whole story

  • Agencies Value, Craft New Post: Creative Technologists by Les Luchter

    Although increasingly important, the "creative technologist" job at agencies is still relatively new. Shops are hammering out their duties and the overall vision of what the position entails. ...Read the whole story

  • point-of-view Capitalizing On Consumer Intent by Anurag Wadehra

    Your search ads drive strong ROI. Your Facebook page attracts new fans. Your display ads create brand buzz. Your email campaigns improve customer loyalty. But ... ...More

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