• Yahoo Mail Poised For Full Rollout, Faster Time, Better Ad Targeting by Mark Walsh

    Yahoo will open up the latest version of Yahoo Mail to all 284 million users worldwide in the coming weeks. The upgrade promises to make the e-mail service twice as fast, safer from spam and compatible with social media. The search giant also expects the upgrade to better target ads based on keywords gleaned from scanning email content. ...Read the whole story

  • Bluefin Labs Uses Social Media To Test TV Ad Impact by Gavin O'Malley

    Semantic technology start-up Bluefin Labs has begun testing tools for marketers to monitor and measure TV's influence via social media. The plan is to debut an automated platform to help advertisers understand the interplay between TV and social media. ...Read the whole story

  • Dynamic Logic Expands Panel-Based Tracking by Mark Walsh

    Ad effectiveness research firm Dynamic Logic has introduced a new service that will let marketers take advantage of third-party panels and databases to better gauge online campaign results both in real-time and over time. ...Read the whole story

  • 60% Of Mobile Users Click Ads Weekly by Mark Walsh

    A majority of mobile consumers click on mobile ads at least once a week -- and more than half of Mojiva's study respondents would be willing to play a game, download an app, visit a site or watch a video as a result of seeing an ad. About 21%, on average, say they notice normal banner ads, video ads, interactive ads and animated banner ads. ...Read the whole story

  • Kenshoo Social Added To Company's Campaign-Management Tools by Les Luchter

    Kenshoo has taken its social media ad management tool out of beta. The test yielded 24 billion Facebook impressions for agencies and brands, such as Havas Digital and Zappos. Kenshoo Social is another component that complements the company's campaign-management tools. ...Read the whole story

  • Lawsuit Against Spokeo Allowed To Proceed by Wendy Davis

    A Virginia resident may move forward with a lawsuit against online data broker Spokeo for allegedly violating federal fair credit reporting laws, a judge has ruled. U.S. District Court Judge Otis D. Wright II in the Central District of California ruled that allegations by Thomas Robins about Spokeo's "inaccurate consumer reporting information" warranted further proceedings. ...Read the whole story

  • Anti-Muni Broadband Bill Enacted In N.C. by Wendy Davis

    Municipalities in North Carolina that want to build their own broadband networks will find it significantly harder to do so, due to a new law backed by cable companies. The controversial House Bill 129 was enacted late last week, after Gov. Bev Perdue declined to either sign or veto it. ...Read the whole story

advice Data Should Drive More Online Brand Dollars by Mark S. Zagorski

The media and data business of TV, direct mail and print still dwarf online -- especially if you pull out online search dollars. For a ... ...More

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