Yahoo will open up the latest version of Yahoo Mail to all 284 million users worldwide in the coming weeks. The upgrade promises to … Read the whole story
Semantic technology start-up Bluefin Labs has begun testing tools for marketers to monitor and measure TV's influence via social media. The plan is to … Read the whole story
COMMENTARYThe holy grail of matching ads to a page has been described as knowing "the right consumer, at the right time, at the right … Read the whole story
- COMMENTARY
The media and data business of TV, direct mail and print still dwarf online -- especially if you pull out online search dollars. For … Read the whole story
Ad effectiveness research firm Dynamic Logic has introduced a new service that will let marketers take advantage of third-party panels and databases to better … Read the whole story
A majority of mobile consumers click on mobile ads at least once a week -- and more than half of Mojiva's study respondents would … Read the whole story
Kenshoo has taken its social media ad management tool out of beta. The test yielded 24 billion Facebook impressions for agencies and brands, such … Read the whole story
A Virginia resident may move forward with a lawsuit against online data broker Spokeo for allegedly violating federal fair credit reporting laws, a judge … Read the whole story
Municipalities in North Carolina that want to build their own broadband networks will find it significantly harder to do so, due to a new … Read the whole story
