• Phone Home: Microsoft Takes Wraps Off 'Mango' by Mark Walsh

    Microsoft Tuesday unveiled the latest version of its Windows Phone platform, with enhancements including deeper social media integration, multitasking and an upgraded Internet Explorer browser tailored to mobile devices. The updated mobile operating system codenamed "Mango" will roll out on new phones starting this fall. ...Read the whole story

  • Study: Online Video Ads Beat TV Ads In Viewer Recall by Les Luchter

    Viewers pay more attention to online video ads than to traditional TV commercials and also recall them better, according to new research that utilized Affectiva's facial tracking algorithms and second-by-second biometric modeling of cognition, excitement and stress levels. ...Read the whole story

  • Auditude Partners With Major League Gaming by Gavin O'Malley

    Hoping to better target live audiences, Major League Gaming is expected to announce a partnership with video ad management and monetization platform Auditude. Auditude will now control insertion of video ads in MLG's live-streamed tournaments and VOD content. ...Read the whole story

  • Break Media Names Doyle CFO by Gavin O'Malley

    Hoping to ride the Web's video-streaming wave, Break Media is busy shoring up its executive team. The male-focused video ad network on Wednesday is expected to name Andrew Doyle as its new Chief Financial Officer. ...Read the whole story

  • GigaOM Secures $6 Million For Expansion by Mark Walsh

    Business and technology media company GigaOM has raised an additional $6 million in venture funding from investors in a round led by Reed Elsevier Ventures that includes existing investors Alloy Ventures and True Ventures. The company plans to use the capital to expand the number of analysts. ...Read the whole story

  • FCC: Broadband Deployment Still Lacking by Wendy Davis

    The FCC reported that around 100 million Americans lack Web service altogether or lack access faster than dial-up. An agency report notes that adoption in the U.S. lags behind 11 other countries, including South Korea, the UK and Canada. ...Read the whole story

  • Thorp Returns To Agency Biz To Head LBi Board by Les Luchter

    European digital agency powerhouse LBi, looking to expand its U.S. footprint, has tapped online ad industry veteran Kate Thorp to head its four-person U.S. board of directors. For Thorp, it means a return to the agency side after five years running the Real Girls Media network. ...Read the whole story

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