• Industry Best: Web Ad Revs Hit $7.3B by Gavin O'Malley

    As further evidence of an industry-wide recovery, domestic Web ad revenues hit $7.3 billion during the first quarter of the year, per the IAB. Year-over-year, that represented a robust 23% increase, as well as the highest first-quarter revenue level ever. ...Read the whole story

  • Google's Underlying Mobile Payment NFC Strategy by Laurie Sullivan

    Google has introduced the next step in mobile payments: Google Wallet, an app that will make smartphones the paperless wallet tied to credit, prepaid, loyalty and coupon redemption. The move should spur back-end integration with online display, search, and remarketing ads, as well as with automatic inventory replenishment systems. ...Read the whole story

  • Overdrive Compares Google, Bing Social Search Results by Les Luchter

    Companies more active on Facebook or interested in real-time news get better social search results with Microsoft's Bing than Google, per Overdrive Interactive. Conversely, Google delivers better results for companies more active on Twitter, YouTube, Flickr, Quora, and Google Buzz. ...Read the whole story

  • Chegg Brings Daily Deals To Campus by Mark Walsh

    Tapping into the social-buying craze, Textbook rental powerhouse Chegg is launching its own daily deals program for brands seeking to target the elusive college crowd. The forthcoming deals offering is part of a broader "branded partnership" initiative that includes marketers such as Capital One, Dr. Pepper, MTV and Microsoft. ...Read the whole story

  • FTC To Update Online Advertising Guides by Wendy Davis

    The Federal Trade Commission will revamp its 11-year-old online advertising guides to address social media, mobile devices and other newer platforms. Previous guidelines don't necessarily translate into current ad formats. ...Read the whole story

  • A Very Cool Move By Toyota by George Simpson

    As the owner of two Toyotas, I was fascinated to read that the auto company is rolling out a private social network for Toyota customers ... ...More

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