• Microsoft Socializes Voice In Xbox Ads, Users Share Spots by Laurie Sullivan

    Microsoft has been working to bring voice and gesture controls to ads on the Xbox through the Kinect game controller. The platform will allow users to share ads through social media, get more information about products, and communicate with others through voice commands. ...Read the whole story

  • Digital Brand Building: Say Media Acquires Sideshow by Gavin O'Malley

    Social-media marketer Say Media announced the acquisition of interactive ad agency Sideshow. Per the deal, the Sideshow team will join Say's Media Lab, which bills itself as a "cross-discipline creative and technical group." ...Read the whole story

  • Men 'Savvier' Networkers Than Women by Mark Walsh

    Per a LinkedIn study, men are savvier networkers than women, judging by the ratio of connections. But the breakdown is also by industry: Men outpaced women n medicine and capital markets, but women trumped men in alternative dispute resolution and international trade. ...Read the whole story

  • ANA Finds Fees Dominate Digital Agency Comp by Joe Mandese

    Fees continue to be the dominant method of compensating digital agencies, according to just-released findings of a new member survey from the Association of National Advertisers. ...Read the whole story

  • Shopkick Takes Shopping App Local by Mark Walsh

    After launching with national retail chains last year, including Best Buy, Macy's and American Eagle Outfitters, shopkick is bringing its mobile shopping app to small and medium-sized stores around the country. Through a sponsorship by Citi, the start-up will install its hardware for free at the first 1,000 local businesses selected, enabling shoppers to get rewards and deals. ...Read the whole story

  • Banks Can't Prevent Site From Posting 'Hot News' by Wendy Davis

    In a closely watched case, a federal appellate court has ruled that the financial site TheFlyOnTheWall.com has the right to publish banks' stock recommendations -- despite the banks' efforts to limit distribution to their clients. ...Read the whole story

  • Experian Marketing Enlarges Adobe Partnership by Gavin O'Malley

    Experian Marketing Services announced an expanded partnership with Adobe to provide two-way dashboard views of the data that helps clients better understand internal site trends and react to possible market threats. ...Read the whole story

  • advice Give Away Apps to Gain Market Share by Andy Roy

    Today's marketers have to work harder to acquire and retain customers due to the shifting digital landscape. However, marketers can also harness digital interactivity to ... ...More

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