• Bant Breen Leaves IPG: Former Reprise Chief Pursuing Personal Goals, Possible Venture by Joe Mandese

    Bant Breen, the digital wunderkind who brought the agency holding company a lucrative stake in then-fledgling social network Facebook, is out of IPG. Breen, who most recently was worldwide CEO of search and social specialty agency Reprise Media, apparently left more than a month ago, following a reorganization in April of IPG's Mediabrands division under new global CEO Matt Seiler. ...Read the whole story

  • Facebook Pages Get Personal By Klout by Laurie Sullivan

    Klout has tapped Involver's marketing platform to bring its social influence measurement tools to Facebook. The deal, announced Wednesday, will provide brands with a new way to engage with influential fans and reward consumers based on their influence. ...Read the whole story

  • Major Deal Sites Miss Paid-Search Opportunities by Laurie Sullivan

    Groupon remains the most popular daily deal site among subscribers, supporting twice the number compared with its closest competitor, Living Social, and more than double the purchasers. But with all the hype around daily deal campaigns, some search marketers believe most brands miss an opportunity to tie coupon campaigns into paid-search ads. ...Read the whole story

  • Hulu Owners Clash, Rumors Of Possible Sale by Gavin O'Malley

    Amid reports that Hulu -- owned by Disney, NBCU and News Corp. -- has been approached by one or more suitors, analysts seem torn over the merits of any such deal. Among the issues, some of Hulu's co-owners have started making their content available on other services, including rival Netflix. ...Read the whole story

  • Cyber Judges Tout Diversity, But Award Three Grand Prixs To Americans by Joe Mandese

    CANNES, FRANCE --The Cyber Lions judging committee awarded three grand prix winners to three American companies - Google's in-house Creative Labs, independent Wieden + Kennedy, and Interpublic's R/GA - but the underlying theme for the rest of the gold, silver and bronze awards reflected the same recurring message of international diversity throughout the festival week. ...Read the whole story

  • Tablets Beat PCs In Media Consumption by Mark Walsh

    Outpacing smartphones, virtually all (93%) of tablet owners use downloaded apps, about two-thirds check email and browse the Web, 58% play games and listen to music, half watch video and use it for social networking, 42% for reading books, and 31% to make purchases, per the Online Publishers Association. ...Read the whole story

  • GroupM Sets Mobile Privacy Rules by Mark Walsh

    GroupM has introduced new mobile privacy guidelines for publishers aimed at limiting the amount of data collected and used in marketing campaigns. ...Read the whole story

  • R/GA Goes Global The Old-Fashioned Way, With Talent That Earns Less by Joe Mandese

    CANNES, FRANCE --Two years from now R/GA will look different. Chief Bob Greenberg says a global, digitally centered agency requires a different organizational structure: regional versions of the flagship in key global markets.. ...Read the whole story

  • Chitika To Destroy Data To Settle FTC Probe by Wendy Davis

    The Federal Trade Commission has finalized a settlement with ad network Chitika, which allegedly engaged in deceptive practices by tracking Web users after they opted out. ...Read the whole story

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