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Auto $ Drive Online: Dealers Earmark 32% For Web Media Buys
Many local magazines have vanished, and newspapers have seen their print classified auto ad revenues plunge from $4.8 billion in 2001 to $1.2 billion last year. However, online media has absorbed much of the fallout, and now receives the bulk of auto dealers' ad dollars. ...Read the whole story
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Tailor Made: Ad Platforms Cater To Tablets
Mixpo released a platform that lets brand advertisers deploy video campaigns on tablets. Through Web-based studio, publishers can add interactive pieces to the campaign and tailor the tablet ads based on geography, time of day or message sequencing. ...Read the whole story
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Collective, AppNexus Create Private Ad Exchange Module
Collective and Microsoft-backed AppNexus have teamed up to create an ad exchange module and a media management platform for publishers. AMP Exchange now gives publishers the ability to create private exchanges using real-time bidding without separately managing reserved inventory. ...Read the whole story
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Google's Jason Spero Sizes Up Mobile
Jason Spero, director, mobile, Americas at Google, discusses Google's mobile ad business, the integration with AdMob and remaining hurdles to expansion of mobile advertising. ...Read the whole story
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OpenFeint Sued For Misappropriating Mobile Gamers' Data
Mobile gaming company OpenFeint and its parent company, GREE International, have been sued by three consumers for allegedly accessing their cell phones' unique device identifiers, violating fraud and wiretap laws. ...Read the whole story
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OMG!!!! Such A Result, I Never Saw!!!!
In a press release to try and garner interest in ads that take up a third of a Web page, AOL and Interpublic Group's IPG ... ...More
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