• YouTube Gives 'Design Star' Free Ad Time, Younger Demos by Laurie Sullivan

    Free time in front of potential customers doesn't happen for advertisers often, but a video ad model on YouTube makes it a reality for Scripps Network and other advertisers -- as long as the viewer opts out before the 30-second spot concludes. ...Read the whole story

  • GroupM Enters Audience-Buying Market, Unclear Whether Xaxis Will Address TV Too by Joe Mandese

    Years after most of the major agency holding companies have launched or spun-off branded audience-buying platforms, WPP's GroupM this morning said it was entering the game with a new company dubbed Xaxis. GroupM said Xaxis would combine all of the "demand-side data" and technology resources of WPP, and combine it with the "trading leverage" of GroupM's agencies into a "single comprehensive resource." ...Read the whole story

  • ChoiceStream Crunches Ad Targeting by Laurie Sullivan

    Personalizing marketing solutions, ChoiceStream launches Crunch, which gives brands a method to customize ad targeting. The platform, which rolls out Monday, integrates predictive data to determine intent, how consumers react to ad messages and behavioral data to locate potential customers regardless of their online destination. ...Read the whole story

  • Chiquita, 'Rio' Web Partnership Delivers Big Results by Gavin O'Malley

    Chiquita recently partnered with the movie "Rio" for a multichannel ad campaign. It promoted both "Rio" and Chiquita's microsite. Within six-weeks, the media campaign had generated over 400 million impressions and over half a million unique visits. ...Read the whole story

  • Foursquare Closes $50 Million Funding by Mark Walsh

    Foursquare has secured $50 million in an investment round led by Andreessen Horowitz to help continue its push to make location-sharing a mainstream activity. The funding news followed closely on the company hitting the 10 million-user mark and rolling out an expanded partnership with American Express. ...Read the whole story

  • Venture Capitalists Oppose Anti-Piracy Bill by Wendy Davis

    A pending bill aimed at curbing online piracy would "put American innovators and investors at a clear disadvantage in the global economy," a coalition of venture capitalists and Internet experts warned this week. ...Read the whole story

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