Despite economic uncertainties and higher gas prices, online ad spending showed a strong second quarter across all channels, according to new findings from IgnitionOne. Google grew to an 80% share of all U.S. search advertising spend in the second quarter, compared with Yahoo/Bing at a 19% share. ...Read the whole story
Google began rolling out a social network called Google+ to a limited number of users that it believes will crack the code on the social market game. If it can convince consumers to give up a few personal details and a photo to build a profile, the site could make the Mountain View, Calif. company a formidable competitor to Facebook. ...Read the whole story
IBM and T-Mobile tied for first place overall in a study that analyzes search engine optimization practices, but brands still have much to learn when it comes to link building, according to a Covario study released Wednesday. ...Read the whole story
Marking its second music-centric deal this week, AOL on Tuesday said it plans to relaunch AOL Radio with multitiered music subscription service Slacker Radio. ...Read the whole story
Yahoo is forming a spinoff with venture firm Benchmark Capital, based on the Web portal's pioneering development work with the open-source Hadoop software, used for managing massive amounts of data. The technology has gained ground with the expansion of cloud computing. ...Read the whole story
Online audience measurement service Quantcast has hired a top Google display advertising executive to lead its product management team, signaling intentions to develop new products and services to help advertisers and agencies understand the value of online audiences. Jag Duggal, who had been head of display strategy and head of product for Google's brand display product group, has been named vice president-product management at Quantcast. ...Read the whole story
Online contact lens seller 1800Contacts has been among the most litigious marketers, alleging that companies ranging from Walgreen to Lensfast have infringed its trademark by purchasing the term as trigger for pay-per-click ads on search engines. Now one of the defendants, Lens.com, is going on the offensive. ...Read the whole story
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