• Facebook: CPCs Up 22%, Forecast To Earn $2B In Ad Rev by Mark Walsh

    Facebook continues to show strong signs of revenue growth as ad rates on the world's largest social network keep climbing. Ad spending on Facebook is equal to about 5% of search overall. Market research firm eMarketer has projected Facebook will take in $2.2 billion in U.S. ad revenue this year ...Read the whole story

  • Big Fuel's Bond: Publicis Deal Could Spark Run On Social Shops by Joe Mandese

    Social pure-play Big Fuel apparently has a big appetite and its decision to sell a controlling stake to Publics is part of its plan to become the dominant global social agency brand. That was the primary motivation behind the deal, Big Fuel CEO Jon Bond tells Online Media Daily. ...Read the whole story

  • Criteo Helps Retarget Display Ads, Adds $200M To Coffers by Laurie Sullivan

    Ad retargeting companies have mastered the ability to find consumers, but when to retarget and what have become the most complex tasks to accomplish for platform providers. Criteo has an offering that relies on search data to retarget display ads -- and it helped net $200M so far this year. ...Read the whole story

  • Monthly Web Video Sessions Surpass 6 Billion by Mark Walsh

    Video advertising continued to grow last month in tandem with the expansion of the online video audience. Americans watched 5.3 million video ads last month, up from 4.6 million in May, according comScore. Video ads reached nearly half (49%) of the total U.S. population an average of 35.6 times during the month. ...Read the whole story

  • Evidon Starts 'Certifying' Ad Network Clients by Wendy Davis

    Evidon is rolling out a new program to "certify" some of its ad-network clients that use the company to power online privacy icons. The program is aimed at informing agencies and brands which networks comply with self-regulatory principles. ...Read the whole story

  • WordWatch Expands Algorithms Ops by Gavin O'Malley

    Hoping to provide automated pay-per-click keyword bidding solutions for more small businesses, WordWatch just raised $1.4 million in Series A financing. ...Read the whole story

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