Accusations that display ad networks have commoditized display ad inventory and driven prices down are not an issue with second-generation networks dealing in video … Read the whole story
Google+ could displace Facebook as the No. 1 social network, according to the ForeSee Results Annual E-Business Report. It provides insight into what frustrates … Read the whole story
The coexistence of TV and mobile devices enables marketers and advertisers to not only keep the attention of the target consumer, but to engage … Read the whole story
LOS ANGELES -- On an OMMA Ad Net event panel here called "Conflict? What Conflict: The Trading Desk Dilemma", panelists were in disagreement concerning … Read the whole story
When it comes to mobile advertising, just over half (51%) of brand marketers say they've built mobile into their ad strategy, either as part … Read the whole story
From restaurant reviews to hyper-local news, the Web is fast becoming as locally relevant as a small-town Pennysaver. As a result, a new breed … Read the whole story
Live Gamer will launch Live Gamer Media to complement its ecommerce unit to support advertising for brands and publishers. The new business unit combines … Read the whole story
A coalition of health organizations and advocacy groups say that marketers should obtain teens' explicit consent before collecting online information. They want the Obama … Read the whole story
Dentsu this morning unveiled a deal with Skype making it the exclusive display advertising partner in Japan for the Internet-based voice and video communications … Read the whole story
Auto brands are often among the first to push into new forms of media and advertising. That appears to be the case where mobile … Read the whole story