• Ad Nets Hungry For Premium Video Inventory by Erik Sass

    Accusations that display ad networks have commoditized display ad inventory and driven prices down are not an issue with second-generation networks dealing in video ad inventory. But this raises problems -- especially when it comes to persuading publishers to make premium inventory available through networks -- and persuading advertisers to buy it there. ...Read the whole story

  • Facebook Consumer Rating Gives Google+ Fighting Chance by Laurie Sullivan

    Google+ could displace Facebook as the No. 1 social network, according to the ForeSee Results Annual E-Business Report. It provides insight into what frustrates Facebook users. ...Read the whole story

  • Conflict of Interest Over Agency-Owned DSPs, Trading Desks? by Wayne Friedman

    LOS ANGELES -- On an OMMA Ad Net event panel here called "Conflict? What Conflict: The Trading Desk Dilemma", panelists were in disagreement concerning the issue of trading desks at agencies -- those which are so-called "independent." ...Read the whole story

  • Most Mobile Budgets Under $50K, Growth Expected by Mark Walsh

    When it comes to mobile advertising, just over half (51%) of brand marketers say they've built mobile into their ad strategy, either as part of wider campaigns or as a standalone effort. But mobile budgets are still small, with 55% spending less than $50,000 this year and only 7% planning to spend more than $300,000. ...Read the whole story

  • Local Yokel Debuts Hyper-Local Online Ad Service by Gavin O'Malley

    From restaurant reviews to hyper-local news, the Web is fast becoming as locally relevant as a small-town Pennysaver. As a result, a new breed of marketers and marketing service providers is emerging to capitalize on this trend. ...Read the whole story

  • Gamer Creates Business To Tap $13 Billion Virtual Goods Market by Laurie Sullivan

    Live Gamer will launch Live Gamer Media to complement its ecommerce unit to support advertising for brands and publishers. The new business unit combines two companies that LiveGamer recently acquired: video game ad network GamerDNA, and engagement advertising platform BrandPort. ...Read the whole story

  • Advocates: Marketers Need Teen Consent For Online Info by Wendy Davis

    A coalition of health organizations and advocacy groups say that marketers should obtain teens' explicit consent before collecting online information. They want the Obama Administration to call for companies to follow Fair Information Practices. ...Read the whole story

  • Dentsu Cuts Exclusive Skype Deal, First Step In Japan by Joe Mandese

    Dentsu this morning unveiled a deal with Skype making it the exclusive display advertising partner in Japan for the Internet-based voice and video communications platform. The Tokyo-based agency holding company said the deal covers all display campaigns running on Skype in Japan that are not "multinational," or "multi-regional in nature." Terms of the deal were not disclosed, but Dentsu said it would begin selling Skype's digital display inventory, which will appear in the "Home" tab of Skype for Windows. ...Read the whole story

  • Mobile Auto Sites Drive Traffic Faster Than Web by Mark Walsh

    Auto brands are often among the first to push into new forms of media and advertising. That appears to be the case where mobile is concerned, too. Traffic to the mobile sites of automotive companies is growing much faster than to their PC-based Web sites. ...Read the whole story

  • point-of-view Second Screen Opportunities For Advertisers by Jonathan Weitz

    The coexistence of TV and mobile devices enables marketers and advertisers to not only keep the attention of the target consumer, but to engage them ... ...More

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