• DataXu Unveils Value Optimization Strategy With Goodby, Silverstein & Partners by Laurie Sullivan

    Value-based optimization delivers up to a 45% better response from high-value customers, and improves return on ad spend by up to 80% for companies in financial services and technology sectors, according to a DataXu study released Thursday. The stats come along with an emerging marketing objective from the company. ...Read the whole story

  • Stampt App To End Paper Loyalty Cards by Mark Walsh

    Mobile startup Stampt, which aims to replace the traditional store loyalty card with an app, formally announced its new service today. The Stampt app, launching initially on the iPhone, is meant to replace "buy 10-get-1-free" paper cards with a single solution for keeping track of rewards programs at local shops and restaurants. ...Read the whole story

  • Mobile Marketing Firm Augme Buys Jagtag by Mark Walsh

    Mobile marketing technology firm Augme Technologies has acquired 2D barcode developer Jagtag for $5.25 million. Besides gaining Jagtag's proprietary QR codes, Augme said the deal would expand its client list to 150 brands, including Unilever, NBC Universal, Sony and IBM. ...Read the whole story

  • Ad Buyers Embrace Digital, Publishers Lag by Gavin O'Malley

    While major publishers continue to drag their feet, agency display media buyers are investing big in both new ad products -- from audience targeting to custom creative -- as well as adopting new buying methods like real-time bidding. ...Read the whole story

  • Universal Music Group Inks Talenthouse Deal To Crowdsource by Laurie Sullivan

    The rock group Queen has invited videographers and filmmakers to create an original music video for their 1977 classic hit "Sheer Heart Attack" through crowdsourcing. The rockers plan to use the winning submission as a music video that will run across Queen's social media channels. ...Read the whole story

  • Report: Epic Using 'History-Sniffing' Techniques by Wendy Davis

    Epic Marketplace is using history-sniffing techniques to collect information about users' Web history, including potentially sensitive data, according to new research from Stanford's Center for Internet and Society. ...Read the whole story

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