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Google Pushes Yahoo Out Of Top Web Spot
Yahoo yielded the No. 1 spot to Google in June for the first time in eight months, according to comScore's latest ranking of the top 50 Web properties. The search giant drew 182.5 million unique visitors last month, compared to 178.3 million for Yahoo, whose traffic slipped about 6% from May. Google's audience increased slightly from 180 million. ...Read the whole story
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Ad Effectiveness: Above-the-Fold, Repetition Clicks With Users
Not all ad impressions are created equal. Above-the-fold placements were found to be the most effective as ads, generating a much higher click-through rate. And, while careful not to over-saturate, repetition can prove useful. ...Read the whole story
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Study: 30% Watch Videos On Emerging Devices
The preferred "can't-live-without" method to view videos and watch and search for entertainment remains for 68% of males ages 18-34. For all online viewers, consumer-generated videos uploaded to sites such as YouTube rose from 33% to 46%. Full-length TV rose from 25% to 30% ...Read the whole story
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Turn Down The Volume: Judge Rejects Million-Dollar User Verdict
A jury's decision that a peer-to-peer user should pay the record industry $1.5 million for sharing 24 songs on Kazaa is unconstitutional, a federal judge ruled, setting the damages at $54,000. ...Read the whole story
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point-of-view
Is This The Dawn of the Data Decade?
Data-driven, real-time acquisition of online media is a major area of opportunity for our advertisers to drive improved efficiency in the display marketplace. ... ...More
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