Tuesday, July 26, 2011
  • Momentum Gives Some To LG's Thrill, Stages First '3D' Concert

    McCann Worldgroup's Momentum Worldwide unit Monday kicked off a campaign launching client LG Mobile's LG Thrill 4G, a new glasses-free 3D smartphone available through AT&T with what it claimed was the "world's first 3D user-generated exclusive concert" - a New York performance by alternative rock band Jane's Addiction. More than 100 of the concertgoers were selected to capture 3D footage of the performance using the LG Thrill 4G, which will be edited into a 60-minute documentary available on the phone's YouTube 3D channel beginning Aug. 4. ...Read the whole story

  • Donovan Launches iDesk: 'The Next Generation'

    Ad agency media and billing systems provider Donovan Data Systems this morning announced the launch of what it called the "next generation" of its iDesk system for digital media. The announcement provided no details about the new version of the system, which Donovan initially launched several years ago as agencies clamored for a more sophisticated solution for managing their digital media buys, and as rival MediaBank entered the market with its own digital media management processing systems. But, in a statement, DDS Digital President JT Batson said, "Feedback from early adopters in pre-launch trials has been fantastic." ...Read the whole story

  • Twitter Appoints VP Marketing And Brand Strategist

    Twitter has tapped marketing veteran Pam Kramer as the company's first vice president of consumer marketing. ...Read the whole story

  • McElroy Named Digital Director, Cox Media Ohio
Telling Tales About Online Surveys

We regularly harp about how data is collected by the Nielsens, Arbitrons and MRIs of the syndicated research world. But what about the quality of data from media agencies' own proprietary research, where no oversight by ...More