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AOL's Executive Shuffle: Levick Exits, Brody To CRO
Two weeks ahead of second-quarter earnings, AOL is undergoing another executive shakeup, the biggest fish to fry being Jeff Levick, head of global ad sales. In his place, Ned Brody is being promoted to the new position of Chief Revenue Officer and president of AOL Advertising. ...Read the whole story
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Neslund's Got Moxie, As Founder Lunenfeld Departs For Twitter
Joel Lunenfeld, one of the most knowledgeable executives on Madison Avenue about social media, is out as CEO of Publicis' Moxie unit has left to become director of global brand strategy at Twitter. Scott Neslund, a long-time Publicis media executive who joined Moxie in March as president, will lead the agency. ...Read the whole story
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Rumblefish Gives Advertisers Link To Music Licenses
Rumblefish released an application programming interface Tuesday giving software developers a pipeline to integrate licensed music and soundtracks into mobile and Web applications through its FriendlyMusic portal. ...Read the whole story
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SEO Behavior: Click-Through Rates Drop Per Search
Studying user behavior through click-through rates highlights the importance of ranking among the top 10 positions in Google search engine page results. But how much do CTR behavioral patterns influence search engine optimization campaigns? ...Read the whole story
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Web Users Uneasy With Behavioral Targeting
A sizable proportion of U.S. Web users are uncomfortable with online tracking by advertisers. A majority told a Harris Interactive study they would not consent to voluntarily sharing their online browsing behavior with advertisers. ...Read the whole story
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point-of-view
Telling Tales About Online Surveys
We regularly harp about how data is collected by the Nielsens, Arbitrons and MRIs of the syndicated research world. But what about the quality of ... ...More
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