• Q&A: Yahoo's Wayne Powers On Portal's Sales Overhaul by Mark Walsh

  As Yahoo revamps its sales management, Wayne Powers, head of North American ad sales, weighs in on the reorganization and its status with Madison Ave. ...Read the whole story

• Got Game: Angry Birds Gets Serious About Ads by Laurie Sullivan

  Rovio plans to add advertisements in games running on Google's Android and Apple's iPhone operating systems, namely Angry Birds, which now counts more than 280 million global downloads. Nexage will support the strategy through the RTB Exchange, making it possible for the game maker to integrate ads. ...Read the whole story

• NBCU Shakes Up Digital, Schneider To Head Biz Affairs by Gavin O'Malley

  NBC Universal named Jeffrey Schneider to the newly created position of executive vice president, business affairs, Entertainment & Digital Networks and Integrated Media. Schneider is touted as the "consummate deal maker." ...Read the whole story

• Marketers Lagging Consumers In Mobile Search, Google Teases Data On Optimizing Sites by Laurie Sullivan

  LOS ANGELES -- Consumers, on average, now spend $300 per purchase via mobile devices, as people become more comfortable purchasing higher-priced items, according to Bon Mercado, mobile ads product specialist at Google. ...Read the whole story

• IntoNow Launches Android App, 'Runway' Promo by Mark Walsh

  Yahoo has introduced an Android version of its IntoNow interactive TV app and kicked off a campaign to promote the ninth season premiere of Lifetime Television's "Project Runway" reality show, premiering today within the app. ...Read the whole story

• One To One Connect Manages Social Content For Marketers by Laurie Sullivan

  One to One Connect has launched MessageMaker Social to assist marketers in publishing, managing and measuring local and targeted content to fans and followers across a variety of social networks. ...Read the whole story

• Google, Apple Lead Media Value Online by Gavin O'Malley

  Google generated $973 million of "media value" during the second quarter of the year -- easily beating out fellow tech leaders like Apple and Microsoft. According to General Sentiment. Google+ buzz helped. ...Read the whole story

• Appellate Court Sides With Google Against TradeComet by Wendy Davis

  An appellate court has handed Google a victory on a procedural issue in an antitrust lawsuit brought by disgruntled search marketer TradeComet.com. It ruled the case had to be brought in the search company's home state, California. ...Read the whole story

• Banyan Branch Debuts Social Interactive Practice
• 'Economist' Launches New Film Web Site
• ESPN.com Enhances Video Player

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Previous Issues

• Wednesday, May 22, 2013
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• Friday, May 17, 2013
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• Tuesday, May 14, 2013
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• Friday, May 10, 2013
• Thursday, May 9, 2013
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