With smartphone adoption and mobile shopping gaining ground, retailers are trying to capitalize by launching mobile commerce initiatives. Forrester projects m-commerce in the U.S. … Read the whole story
WPP has fired back in a New York Court, urging it to dismiss a lawsuit brought earlier this year by Neo@Ogilvy planner Audrey Gladitsch. … Read the whole story
Faced with mounting criticism over using members' names and photographs in ads, LinkedIn on Friday agreed to alter its recently launched "social advertising" feature. … Read the whole story
- COMMENTARY
Trying to apply a GRP metric to online media is the wrong discussion. Let's try and force other media to be more accountable. Read the whole story
Vizibility is building a mobile platform that will allow professionals to share social graph information and identify a list of common connections through QR … Read the whole story
A new comScore report underscores that QR codes are still far from gaining mainstream adoption. As of June, 14 million people, or 6.2% of … Read the whole story
