The divide between marketers and publishers is disappearing, suggests Forrester Senior Analyst Sean Corcoran in a new report -- which warns that marketers must … Read the whole story
MediaMind Technologies has partnered with Impossible Software to offer in-stream video ads from TV ads. The partnership enables MediaMind to extend its video capabilities … Read the whole story
You are no doubt familiar with the usual "shopping seasons" such as Back to School and Holiday (formerly known as Christmas). Those apparently are … Read the whole story
A federal judge has dismissed a consumer's potential class-action lawsuit against four major advertisers -- McDonald's, CBS, Mazda and Microsoft -- who were accused … Read the whole story
With an eye on social initiatives, digital shop Rokkan Thursday named Sav Banerjee as its new executive strategy director. Banerjee will oversee the strategy … Read the whole story
AudienceScience President Jeff Hirsch will step down Sept. 30, to "pursue smaller entrepreneurial interests" by helping to grow startups. CEO Jeff Pullen will continue … Read the whole story