In a deal reached Thursday night, independent digital agency Rockfish has decided to join WPP. Kenny Tomlin, Rockfish founder and CEO, said he expected … Read the whole story
Integrating survey data to improve real-time ad targeting, Rocket Fuel on Monday will unveil an update to Brand Booster that integrates survey results in … Read the whole story
On the heels of Apple's ascendency to the market cap throne, and Google's brazen proposed acquisition of Motorola Mobile, one must ask: "Where is … Read the whole story
More than 40% of customers now say they will not buy a brand if they can't find the right information about it online. That's … Read the whole story
Infolinks will launch a self-service In-Text Advertising Marketplace Monday that allows advertisers to create an in-text ad campaign, with numerous targeting options in minutes. Read the whole story
The Digital Advertising Alliance's behavioral targeting icons currently appear on around 11% of ads served by third parties on the most popular Web sites, … Read the whole story
Ticket sites were among the fastest-growing on the Web in July, with nearly 26 million people browsing for summer events -- marking a 23% … Read the whole story