• WPP Catches Rockfish by Gavin O'Malley

  In a deal reached Thursday night, independent digital agency Rockfish has decided to join WPP. Kenny Tomlin, Rockfish founder and CEO, said he expected the deal to accelerate growth, which would likely include expanding the agency's staff. ...Read the whole story

• Rocket Fuel Goes Real-Time, Integrates Ad Targeting Data by Laurie Sullivan

  Integrating survey data to improve real-time ad targeting, Rocket Fuel on Monday will unveil an update to Brand Booster that integrates survey results in any digital channel across all campaigns. The tool -- built on the company's Real-Time Targeting Platform -- optimizes multichannel campaigns in real-time, tying metrics from display, video, mobile, and social advertising campaigns. ...Read the whole story

• Initiative To Marketers: Wake Up, Optimize Brand Content Online by Steve McClellan

  More than 40% of customers now say they will not buy a brand if they can't find the right information about it online. That's according to a new consumer survey by Initiative, which concludes that marketers "must seek to increase the level of engagement they have with consumers across all channels." ...Read the whole story

• Infolinks Debuts Self-Service In-Text Ad Network by Laurie Sullivan

  Infolinks will launch a self-service In-Text Advertising Marketplace Monday that allows advertisers to create an in-text ad campaign, with numerous targeting options in minutes. ...Read the whole story

• Report Reveals Privacy Icons On 11% Of Ads Served By Third Parties by Wendy Davis

  The Digital Advertising Alliance's behavioral targeting icons currently appear on around 11% of ads served by third parties on the most popular Web sites, according to new research from Stanford. About half of the ads carrying icons also contained an "AdChoices" text link. ...Read the whole story

• Ticket Sites Drive Summer Online Sales, Back-To-School Sees Early Jump by Gavin O'Malley

  Ticket sites were among the fastest-growing on the Web in July, with nearly 26 million people browsing for summer events -- marking a 23% increase month-over-month, according to new data from comScore Media Metrix. ...Read the whole story

• HuffPo Relaunches Stylelist
• BBC Twitter Feeds Revamped on iPad

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Previous Issues

• Monday, May 20, 2013
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• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
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• Friday, May 10, 2013
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• Wednesday, May 8, 2013
• Tuesday, May 7, 2013
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