• Gannett, Yahoo Widen Ad Alliance by Mark Walsh

    Gannett Co. and Yahoo are expanding a local advertising partnership under which the media company's newspapers and TV stations sell Yahoo inventory as part of their digital ad offerings. The companies will extend the year-old deal from nine to all of Gannett's 19 broadcast markets nationwide. ...Read the whole story

  • Mobile Ad Networks Scramble To Save Biz by Laurie Sullivan

    Velti Mobclix Exchange, MdotM, Jumptap, InMobi and other mobile ad networks are collaborating on developing a strategy to track impressions and target advertisements on devices running Apple iOS 5. ...Read the whole story

  • Digital Muscle: DG Buys EyeWonder For $66 Million by Gavin O'Malley

    Digital media and ad technology provider DG on Tuesday announced buying EyeWonder from Limelight Networks for $66 million. Marking a major loss for the content delivery company, the sale price is nowhere near the $110 Limelight paid for the rich media experts at EyeWonder last year. ...Read the whole story

  • comScore: Android Boosts Smartphone Share by Mark Walsh

    Google's Android continued to increase its dominance of the smartphone market, with its share growing to 41.8% for the three months ending July, up from 36.4% from April. Other smartphone competitors continued to lose ground. ...Read the whole story

  • Yahoo To Launch Women's Programming Lineup by Mark Walsh

    Yahoo plans to debut a slate of original programming in October geared to women 25-54 and advertisers that want to reach that demographic. Each episode will last three to eight minutes and appear across various Yahoo properties, including the omg! entertainment news site. ...Read the whole story

  • MyLife.com Loses Bid To Dismiss False Advertising Lawsuit by Wendy Davis

    A judge has cleared the way for four Web users to sue the social networking site MyLife.com for allegedly duping them into purchasing memberships by sending deceptive emails. ...Read the whole story

  • Boutique Ad Agency INK Runs Talent Contest by Laurie Sullivan

    Building a department that supports social media, INK launched a campaign this summer to find a creative intern. Those vying for the position had to redesign Ink's logo, also known as the Doodle. ...Read the whole story

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