Joshua Spanier, who as director of communications strategy at Goodby, Silverstein & Partners obliterated the agency's media department, fusing it with its strategy group … Read the whole story
Earlier this month, mobile media company Single Touch sent a shot across the bow at Netflix and Hulu, claiming that its streaming video services … Read the whole story
- COMMENTARY
The key to bridging the technology gap between publishers and advertisers will be real-time pricing -- acknowledging that a publisher's inventory can rapidly change … Read the whole story
Social media accounts for one out of every four minutes that U.S. users spend online, four out of five people in the United States … Read the whole story
Last month, Nielsen rolled out its first metered data for iOS and Android smartphones, with tracking based on electronic measurement of actual behavior rather … Read the whole story
U.S. mobile users and automotive consumers are alike, with a preference for buying "practical" cars in the midst of a rocky economy. The largest … Read the whole story
Conventional wisdom might suggest that college age Americans are the earliest adopters of next-generation digital media technologies and are more apt to use smartphones, … Read the whole story
The number of times a consumer sees an ad before making a purchase can determine the sale, but flaws in media buys can become … Read the whole story
Out to secure its position as the Web's top video ad network, Tremor just secured an impressive $37 million in financing. The company sees … Read the whole story
Skyrockit, the maker of the famous Zippo lighter app, is behind a mobile promo of the movie "I Don't Know How She Does It," … Read the whole story
The microblogging service Twitter has suspended ad network Twittad and taken the company to court over the use of the word 'tweets' in its … Read the whole story
Shopping for a video ad network? Then consider the field officially less cluttered. Exponential Interactive -- parent company of online ad network and rep … Read the whole story
Google's 7-year-old book digitization project has now landed five universities in court for allegedly infringing copyright by accepting scans of 7 million books from … Read the whole story
Mobile ad network Millennial Media has hired former Qualcomm executive Isaac Babbs as senior vice president of business development. In his new role, he … Read the whole story
