• Mobile Search Becomes Focus For Yahoo by Laurie Sullivan

    Mobile makes up about 20% of searches globally for Yahoo. In some regions, such as Indonesia, 80% of all searches on Yahoo come from mobile. In the next 12 to 18 months, mobile searches in the U.S. should account for between 25% and 30%, according to Shashi Seth, senior vice president of search products at Yahoo. ...Read the whole story

  • Appssavvy Axes Traditional Banner Ads by Mark Walsh

    Social advertising start-up appssavvy is the latest to renounce display advertising with the launch of a new ad platform tied to online activities, from sharing content to check-ins to taking polls. Like Facebook, the 3-year-old company is eschewing banners in favor of ads driven by social actions and promising higher interaction. ...Read the whole story

  • Mobile Metrics Ad Platform Tracks Click To Call by Laurie Sullivan

    Telmetrics developed a mobile call-tracking analytics platform that the company plans to release Monday. The platform -- m.Call -- reports on all calls generated by mobile search ads and mobile banner ads. The platform provides the duration of the call and demographics. ...Read the whole story

  • Adult Swim Rolls Out Apple Mobile Games by Steve Smith

    Turner Broadcasting System's Adult Swim Digital is debuting the first in a series of games for the iOS platform this week. "Monsters Ate My Condo" was developed by indie game shop PikPok, which will produce more in coming months. ...Read the whole story

  • Video Viewers Embrace Tablets, Not Smartphones by Mark Walsh

    Video users' love of alternative screens doesn't appear to extend to mobile phones, whose small screens and slower network connections limit their appeal for watching TV shows and movies. The large screen of the home TV remains the favored way to watch video. ...Read the whole story

  • Kindle Gets AmazonLocal Offers by Steve Smith

    Beginning with the New York market and then migrating to other major cities, AmazonLocal will feed into both the basic special offer Kindle and its 3G cousin deals, which take a virtual page from the Groupon/LivingSocial model. ...Read the whole story

  • KISSmetrics, Hulu Hit With Privacy Suit by Wendy Davis

    Analytics company KISSmetrics and Web video site Hulu.com have been hit with another privacy lawsuit over their alleged use of "supercookies" to track people. ...Read the whole story

  • Art Directors Club Prez Focuses On Ad Futures by Gavin O'Malley

    The Art Directors Club -- which the ad industry relies on to nurture new and better creative work -- just named The Barbarian Group's Benjamin Palmer as its 58th president. He reflects on the future of the institution. ...Read the whole story

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