• Facebook 2011 Revs To Hit $4.27B by Gavin O'Malley

    Worldwide, revenues at Facebook will more than double from $2 billion in 2010 to $4.27 billion in 2011, according to new eMarketer estimates. The social media's revenue streams will continue to diversify, with ads representing a decreasing proportion of total revenue. ...Read the whole story

  • Havas Digital, MediaMind Partner On Analytics by Gavin O'Malley

    Pooling their resources, Havas Digital announced a partnership with online ad firm MediaMind -- formerly Eyeblaster. Marketers can utilizing dual resources: MediaMind's multichannel ad serving technology with the attribution and analytics capabilities of Artemis ...Read the whole story

  • Google Acquires IBM Patents, Many Focused On Hardware by Laurie Sullivan

    Google acquired about 1,022 patents from International Business Machines in a deal that follows the purchase of about 1,000 IBM patents in July. But the company has also begun to sell some off. Last week, Google sold nine patents to HTC to pursue a patent infringement lawsuit against Apple. ...Read the whole story

  • Google+ Launches Search And Mobile Tools by Laurie Sullivan

    Google released a slew of features for Google+ Tuesday. While the company has opened the site to "+everyone," no invitation required, the most critical tool rolled out belongs to search marketers. ...Read the whole story

  • NPD: Android Retains Consumer Appeal by Mark Walsh

    According to new findings from market research firm NPD Group, Android is the preferred operating system among current smartphone owners who plan to buy a phone in the next six months. That spells trouble for its rivals. ...Read the whole story

  • Tapjoy Adds New In-App Video Format by Mark Walsh

    Mobile ad platform Tapjoy is rolling out a new in-application video ad unit that allows users to interact with the ad without having to leave the app they're in. The goal is to provide a more seamless experience and higher engagement. In return for watching an entire video ad, a user playing a game will be able to earn virtual currency to unlock special features or content within the game. ...Read the whole story

  • Visa, AmEx, Discover Sign On for Google Wallet by Steve Smith

    Google now says it will add Visa, AmEx and Discover cards, in addition to MasterCard, to its Google Wallet partnerships. The smartphone app works in tandem with near field communications hardware to let the consumer simply wave the phone near or tap a payment terminal ...Read the whole story

  • Digg Launches 'Newsrooms' To Regain Relevance by Mark Walsh

    Social news site Digg has revamped how it filters and presents news items by drawing on other social-media properties to rank stories. The struggling site is also organizing news more clearly by topic and using virtual badges to reward key contributors. ...Read the whole story

  • Band Fans, Social Media Drive U.S. Cellular Summerfest Mobile Campaign by Steve Smith

    At this year's Summerfest music festival, the mobile marketing campaigns for U.S. Cellular powered by Vibes Media saw participation up 51% this year -- much of it apparently driven by the social-marketing savvy of the bands. ...Read the whole story

  • Senators Worry Start-Up Site May Harm Job Seekers by Wendy Davis

    Two lawmakers are questioning whether the company Social Intelligence, a start-up that scours social media sites for information about job candidates, violates Web users' privacy. ...Read the whole story

  • point-of-view Mobile Barcodes Offer Key Customer Engagement by Laura Marriott

    Given the dependency that consumers have on their mobile devices, mobile marketing has opened up more possibilities for brands and marketers to have meaningful, one-to-one, ... ...More

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