Facebook introduced a revamped profile page and an updated version of its Open Graph for developers, allowing friends to go beyond just "liking" something to share their experiences as they happen. ...Read the whole story
Gartner projects the Apple device will account for nearly three-quarters of tablet sales this year and more than half through 2014. It's also lowered its estimate for Android tablets this year, citing slower-than-expected demand. Besides Apple's iOS, no other tablet platform will claim more than 5% of the tablet sales in 2011, per the research firm. ...Read the whole story
Tap.Me is building a series of tools that will allow advertising and media buyers to buy time in games similar to the way they buy ads in TV and digital. The tools will support the company's game platform and network that lets brands interact with players through ads and sponsored content. ...Read the whole story
By the end of 2011, there will be 550 million people worldwide using their mobile phones to engage in social networking, says ABI Research. That number will explode to 1.7 billion in '16. Is the company without an ad strategy to monetize it? ...Read the whole story
According to a new study from Harris Interactive among online adults, 68% of women communicate via social media compared to 54% of men in the U.S. -- some 75 million women vs. 57 million men. ...Read the whole story
The art of the upsell is proving to be the real art of making some money from mobile content. The freemium model, in which a developer or publisher gives away their basic app for free and then uses in-app purchases or upgrades to get revenue, is driving the market. ...Read the whole story
A federal judge has ruled in favor of Apple and eight mobile ad companies in a privacy lawsuit by iPhone and iPad users who alleged that their devices were sharing personal information about them without their consent. ...Read the whole story
Since leaving baseball's number crunching game, I've noticed how Web analytics and sabermetrics have similar goals and methods, despite critical differences. In Web analytics, the ... ...More
I Read The News Today, Oh Boy
There was some audible gnashing of teeth this week when Facebook apparently altered the algorithms in its newsfeeds so that its users (members? prisoners?) now ... ...More
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
FollowFollow MediaPost News on LinkedIn Today