• DataXu Helps Advertisers Target Facebook Ads by Laurie Sullivan

    DataXu will unveil DX Social Monday, expanding the role of the demand-side platform, the technology link between brands and ad networks. The platform pulls in Facebook and display data to compare results and help advertisers more finely target ads in Facebook. ...Read the whole story

  • Marin Launches Tool To Improve Display Campaigns, Search by Laurie Sullivan

    Marin is rolling out a recommendation engine designed to identify tips for improving paid search, social media and display campaigns. The tool -- Marin Next -- suggests opportunities to improve budgets, bids, creative optimizations and campaign structures in Google, Bing, Facebook, among others. ...Read the whole story

  • Facebook Changes Could Make It Harder To Break Through Clutter by Mark Walsh

    Marketers and agencies are still sorting out the implications of Facebook's changes and upgrades. While the new features could create more opportunity for users to interact with brands and products, an increased volume and velocity of updates could also make it harder to break through the clutter. ...Read the whole story

  • Apple May Lose To Android In Device-Based Media Management by Steve Smith

    A Digital Living Network Alliance standard is emerging among most hardware makers that might give Android the upper hand. In a new report from IMS Research, the mobile analysts see device-based media management to be the next big living-room thing. It may leave Apple behind -- and it isn't likely to embrace the standard. ...Read the whole story

  • Internet, Mobile Compete With TV As Key Local News Sources by Mark Walsh

    With a growing variety of ways to get local news, where do people turn first to find out what's going on in their community? Local TV news remains the most popular source for local information in the U.S., but adults rely on it mainly for just three subjects: weather, breaking news and traffic. ...Read the whole story

  • Lawsuit Against Online Data Broker Dismissed by Wendy Davis

    A federal judge has ruled that online data broker Spokeo won't have to face trial on allegations that it violated federal fair credit laws. ...Read the whole story

  • Vevo, Warner Music Lead YouTube Partner Rankings by Gavin O'Malley

    August marked the first month of official rankings for comScore YouTube Partner Reporting within its Video Metrix offering -- essentially offering a comparison of viewership across thousands of YouTube partner channels. Video music channels Vevo and Warner Music led all channels, with 60.6 million viewers and 30.9 million viewers, respectively. ...Read the whole story

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