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Google Wallet's Long-Term Strategy For Advertisers
Google has begun to extend its advertising business offline. Wallet sits at the cornerstone of this long-term strategy to close the loop between offline and online advertising, as well as help media buyers make more strategic decisions through attribution modeling. ...Read the whole story
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Verizon, NFL Partnership Continues, App Enhanced
As the second season for Verizon's NFL Mobile app gets underway, both sides say the partnership has gotten off to a strong start, with the app drawing 4.5 million downloads and a mostly positive response from fans. But Verizon isn't cashing in just yet. ...Read the whole story
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Union Square Founder: New Online Ads Will Employ 'Native Monetization'
Ubiquitous but ignored, the display ad on the right side of the Web page has given way to a new generation of social-media formats blurring the distinction between advertising and content and promising higher levels of interaction. They tailor ad units to particular content. ...Read the whole story
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Martini Ad Network Targets Affluent Buyers
As advertisers begin to focus on loyal and affluent consumers, Martini Media will launch a private advertising exchange -- MartiniLIVE -- that targets online ads to households with an annual income of more than $100,000. ...Read the whole story
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Clearspring CEO McGrory Touts Data, Social
Former Yahoo exec Ramsey McGrory just found a new home as CEO of social-media software company Clearspring. He says data and social are leading the industry's innovation charge. In May, Clearspring secured $20 million in new funding. ...Read the whole story
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Legal Diet: Yelp Sued For Defamation
A Miami-based company that delivers meals has sued the review site Yelp for defamation for allegedly showing negative reviews before the positive ones. ...Read the whole story
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OMD, McKinney, Evolution Bureau Take OMMA Best In Shows
Evolution Bureau, OMD and McKinney took "Best in Show" for Online Creativity, Integrated Online Campaign, and Web Site Excellence, respectively, during OMMA magazine's 2011 OMMA ... ...More
Knock down organizational walls to force marketing disciplines to collaborate. Use word-of-mouth potential as the primary criteria in campaign ideas. Build audience with those who ... ...More
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