Google has begun to extend its advertising business offline. Wallet sits at the cornerstone of this long-term strategy to close the loop between offline … Read the whole story
Evolution Bureau, OMD and McKinney took "Best in Show" for Online Creativity, Integrated Online Campaign, and Web Site Excellence, respectively, during OMMA magazine's 2011 … Read the whole story
Knock down organizational walls to force marketing disciplines to collaborate. Use word-of-mouth potential as the primary criteria in campaign ideas. Build audience with those … Read the whole story
As the second season for Verizon's NFL Mobile app gets underway, both sides say the partnership has gotten off to a strong start, with … Read the whole story
Ubiquitous but ignored, the display ad on the right side of the Web page has given way to a new generation of social-media formats … Read the whole story
As advertisers begin to focus on loyal and affluent consumers, Martini Media will launch a private advertising exchange -- MartiniLIVE -- that targets online … Read the whole story
Former Yahoo exec Ramsey McGrory just found a new home as CEO of social-media software company Clearspring. He says data and social are leading … Read the whole story
A Miami-based company that delivers meals has sued the review site Yelp for defamation for allegedly showing negative reviews before the positive ones. Read the whole story