YouTube will launch Google AdWords for video in beta on Wednesday. The tool aims to simplify online video ad campaigns and allow advertisers to … Read the whole story
Horizon Media, the largest Independent media services shop not owned by one of the major agency holding companies, is integrating a new system for … Read the whole story
It turns out that social media marketers value certain types of user-generated content over others. What do they value most? Product reviews and ratings, … Read the whole story
- COMMENTARY
This is the year for "social" television. It has been clear for a little while now that the worlds of social media and TV … Read the whole story
Industry insiders say apps are still handily winning the battle against the mobile Web, but the emergence of HTML5 promises to level the playing … Read the whole story
Targeted media, especially the kind being fueled by online and mobile technologies, will be the fastest growing segment of the communications industry through the … Read the whole story
Ads tied to games in social media sites have become more influential for those who play them than previously believed. In fact, 24% of … Read the whole story
Two senior lawmakers are condemning new "supercookie" technology, which can be used to thwart people's attempts to prevent online tracking. Two Congressmen are worried … Read the whole story
