Thursday, September 29, 2011
  • Internet Ads Reach $15 Billion, First-Half 2011

    Internet ad revenue rose 24.1% to $7.7 billion in Q2 2011, contributing to the 23% uptick to $14.9 billion in the first half of the year, per the IAB and PricewaterhouseCoopers. Aside from display ads, paid search ads continue to take the majority of the media buy. ...Read the whole story

  • MediaOcean Faces Threat From Across One, Mediabrands Taps Facilitate Digital For 'Digital Workflow'

    Even as Madison Avenue's big "back-office" media buying and paying processors Donovan Data Systems and MediaBank were finalizing details of their surprising plans to merge into a new marketing dominating company called MediaOcean, a relatively unknown rival was quietly signing a deal to grab the digital front-end of one of their biggest clients, Interpublic's Mediabrands. That rival, Sydney, Australia-based Facilitate Digital Holdings, has signed an agreement to process all of the front-end digital workflow for all of Mediabrands' agencies -- including flagship media networks Initiative and UM, search and social unit Reprise Media, audience demand platform Cadreon, mobile shop Ansible, ... ...Read the whole story

  • Race Heats: Amazon Launches $199 Kindle Fire officially entered the tablet race Wednesday with the long-awaited launch of its answer to Apple's dominant iPad-the Kindle Fire. The device will retail for $199. Amazon's aggressive pricing will present a challenge both to the iPad and Barnes & Noble's Nook e-reader. ...Read the whole story

  • Adometry Tools Focus Marketers' Media Spend

    Optimizing campaigns against flawed metrics has prompted a few companies in the ad industry to design recommendation dashboards, based on combining data from search, display and social signals. Adometry became the latest to roll out cross-channel automated ad campaign optimization tools for display and search advertisers. ...Read the whole story

  • Casale Partners With Turn To Enhance Publisher Reach

    Casale Media is expected to announce a partnership with demand-side platform Turn. The union combines Turn's roster of Fortune 200 brands with Casale's network of nearly 3,000 publishers. ...Read the whole story

  • Hearst Distributes 300,000 Digital Editions Monthly

    Hearst touts its current success on the existing digital distribution platforms. The company says it has surpassed 300,000 paid digital circulation on its magazine brands across iOS, Nook Color and the Zinio Newsstand. ...Read the whole story

  • Parents Key Demo For Social Media Gaming

    When it comes to social media, parents are much more likely to use social media for entertainment and gaming activities than non-parents. ...Read the whole story

  • Colorado Judge Sides With Blogger Against Righthaven

    A federal judge has ruled that Righthaven never had the right to bring copyright infringement lawsuits against a blogger who allegedly reposted a photo that originally appeared in The Denver Post. In the ruling, the judge specifically criticized the copyright enforcer's business model. ...Read the whole story

  • Facebook 'Bug' Prompts Lawmakers To Seek FTC Probe

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