• Ad Partnerships Putting Strain On T&Cs by Laurie Sullivan

    Partnerships give platform companies and ad agencies the ability to offer clients a grocery list of options, from search to ad retargeting. It's an alternative to spending millions to acquire a company with a specialty or a technology missing from a product portfolio. And while it leaves the specific niche in the hands of the expert, these partnerships make terms and conditions (T&Cs) in ad contracts more complicated and difficult to sort through. ...Read the whole story

  • Google, Samsung Intro Android Ice Cream Sandwich On Galaxy Nexus by Laurie Sullivan

    Google and Samsung Electronics have unveiled the Nexus Galaxy smartphone running Ice Cream Sandwich, the next version of the Android operating system, which uses facial recognition to unlock the phone. The two companies previewed the device at an event on Wednesday in Hong Kong, which streamed live on Google's Android YouTube channel. The new system builds on features from Honeycomb, the tablet version of its operating system. It brings facial recognition and advanced features to the smartphone, such as the user interface and ability to multitask. ...Read the whole story

  • WOM Explodes Thanks To Social Media by Gavin O'Malley

    Word-of-mouth marketing is soaring, thanks to social media. But to click with the public, earned media must be integrated with online and offline paid media as part of holistic brand-building strategy. ...Read the whole story

  • Yahoo Revenue, Profit Falls In Q3 by Mark Walsh

    Yahoo may have changed leadership with the ouster of CEO Carol Bartz but its turnaround won't be as swift judging by its third-quarter earnings released Tuesday. Net revenue for the struggling Web fell 5% from a year ago to $1.07 billion on softening in both its display ad and search businesses. Gross revenue of $1.22 billion, was down 24% from a year earlier. ...Read the whole story

  • AOL Taps Balis To Head Sales, Marketing Strategy by Gavin O'Malley

    AOL named Janet Balis as head of sales strategy, marketing and partnerships for AOL Advertising. She will be responsible for AOL Advertising's products and services, along with driving marketing and sales strategy across the full sales offering, including video, social, premium display and mobile formats. ...Read the whole story

  • Tablet Shipments Hit 19M, But Pace Slows by Steve Smith

    Even a phenomenon like the iPad and tablet formats generally cannot beat one of the worst global recessions in world history. Digitimes research reports today that third-quarter tablet shipments worldwide reached 18.7 million units -- brisk, but up only 27.5% from the previous quarter compared to a 60.9% sequential rise between Q1 and Q2 2011. ...Read the whole story

  • Viacom Tells Appeals Court YouTube 'Welcomed Infringement' by Wendy Davis

    Viacom on Tuesday asked a federal appellate court to revive a lawsuit accusing Google's YouTube of infringing copyright by allowing users to post infringing clips on the platform. ...Read the whole story

  • Flash Sales To-Go: HauteLook See 15%+ of E-Commerce From Mobile by Steve Smith

    Flash sale provider HauteLook has pumped up its mobile presence this past month with the release of multiple new and updated apps. The company, which launches new limited-time sales events every morning for a range of items, says it is seeing 15% to 20% of all its commerce coming through mobile channels. ...Read the whole story

  • Facebook Salutes Creative, Launches Ad Awards by Mark Walsh

    How does Facebook get agencies to ramp up advertising beyond targeted banners? Create an awards program. Earlier this year, the social networking giant launched Facebook Studio, a hub showcasing examples of high-impact campaigns on the site and providing resources for advertisers to build out their Facebook strategies. ...Read the whole story

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