Advertisers that see phone calls as a valuable source for leads will now have an option to bid for phone calls alongside clicks when … Read the whole story
The digital ad industry has invested billions of dollars to develop systems and technology to figure out the best display advertising impression to serve … Read the whole story
Display ads are the second-largest online marketing channel, according to the IAB. Marketers need to make fighting "banner blindness" one of their top priorities … Read the whole story
The U.S. leads the way in mobile application use, but still trails China and other Asian countries in other types of advanced mobile activities. … Read the whole story
Android has long since overtaken Apple's iOS as the largest smartphone platform. But the two top mobile operating systems are still battling as the … Read the whole story
Jody Jones was named SVP, digital for the Time Inc. Lifestyle Group, which averages 16 million unique visitors per month. Read the whole story
A new study on news consumption via tablet computers suggests catching up on the news is one of the most popular activities on the … Read the whole story
The Federal Trade Commission said Monday that it has finalized a settlement with Google stemming from the company's launch of the social networking service … Read the whole story
Consumers who are suing comScore for allegedly duping them into installing monitoring software will be allowed to proceed with the lawsuit in Illinois, rather … Read the whole story
A Ford Lincoln Mercury spot ran on the finale episode of USA's "Necessary Roughness" series. When the ad for the MKX automobile appeared in … Read the whole story