• Google Bid-Per-Call Launches In AdWords

    Advertisers that see phone calls as a valuable source for leads will now have an option to bid for phone calls alongside clicks when targeting paid-search ads to searchers across computers and tablets. Google plans to roll out the feature in the United States and the United Kingdom during the next few weeks. ...Read the whole story

  • Adnetik Shifts Technology Focus From Media To Creative, Uses Machine To Figure What Ads People Want

    The digital ad industry has invested billions of dollars to develop systems and technology to figure out the best display advertising impression to serve to the right user on behalf of an advertiser's brand, but until now it has spent relatively little to figure out precisely what creative -- i.e.,. advertising message --- to put in it. That's about to change as one of Madison Avenue's top advertising technology platforms, agency trading desk Adnetik, integrates a new artificial intelligence-like system that will automatically determine the most effective creative based on the user's past behavior. ...Read the whole story

  • Global Mobile: U.S. Champions Apps; Adoption Soars In Asia

    The U.S. leads the way in mobile application use, but still trails China and other Asian countries in other types of advanced mobile activities. Mobile Internet adoption is highest in the Asia-Pacific region, where about half of the population in Japan and metropolitan China use their phones to go online at least once a month. ...Read the whole story

  • Android Tops iOS In App Ad Spend

    Android has long since overtaken Apple's iOS as the largest smartphone platform. But the two top mobile operating systems are still battling as the leader in ad spending within applications on Millennial Media's mobile ad network. Android was back on top in the third quarter. ...Read the whole story

  • Jones To SVP, Time Inc. Digital

    Jody Jones was named SVP, digital for the Time Inc. Lifestyle Group, which averages 16 million unique visitors per month. ...Read the whole story

  • Tablet Users Keen On News, Not Payments

    A new study on news consumption via tablet computers suggests catching up on the news is one of the most popular activities on the devices, rating even higher than social networking and gaming. One caveat: users are not willing to pay for news. ...Read the whole story

  • FTC, Google Settle Buzz Privacy Case

    The Federal Trade Commission said Monday that it has finalized a settlement with Google stemming from the company's launch of the social networking service Google Buzz. Google must create a comprehensive privacy program and submit to independent privacy audits for the next 20 years. The company also promised that it will obtain people's express consent before sharing their information more broadly than its privacy policy allowed at the time of collection. ...Read the whole story

  • ComScore Loses Bid To Transfer Privacy Case To Virginia

    Consumers who are suing comScore for allegedly duping them into installing monitoring software will be allowed to proceed with the lawsuit in Illinois, rather than transfer it to Virginia, a federal judge has ruled. The lawsuit accuses comScore of violating the federal wiretap law and computer fraud law as well as Illinois state laws. ...Read the whole story

  • Cross-Platform Sync Ad Draws 23% Interactivity Rates for USA Net, Ford

    A Ford Lincoln Mercury spot ran on the finale episode of USA's "Necessary Roughness" series. When the ad for the MKX automobile appeared in the episode, SecondScreen launched a complementary rich media unit across USA's CharacterChatter app on its Web site, on Facebook and on an iPad companion app. ...Read the whole story

  • 5 Ways To End Banner Blindness

    Display ads are the second-largest online marketing channel, according to the IAB. Marketers need to make fighting "banner blindness" one of their top priorities in ... ...More



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