• MobiTV To Power 'TV Everywhere' On Mobile Devices by Mark Walsh

    Mobile TV company MobiTV announced it's introducing a solution allowing cable, satellite and IPTV providers to offer so-called TV Everywhere services to mobile phones, PCs, tablets and other connected devices. ...Read the whole story

  • 4INFO Closes $14 Million Funding by Mark Walsh

    Mobile advertising company 4INFO, best known for its SMS text messaging service, has secured an additional $14 million in venture funding from investors led by Paul G. Allen's Vulcan Capital, Mitsui Global Investment and including prior investors Draper Fisher Jurvetson, Gannett, Mezzanine Capital and U.S. Venture Partners. That brings 4INFO's total raised to date to $52 million. ...Read the whole story

  • Consumers More Accepting Of Video Ads In Premium Online Content by Laurie Sullivan

    Video ad-serving company Auditude will release a report Friday suggesting consumers have a higher acceptance of ads in premium content compared with user-generated, and online video publishers, content owners and distributors can generate higher advertising revenue as viewer acceptance increases around TV-like commercials in online videos. ...Read the whole story

  • Mobile Acts As Megaphone For Review Sites, Search Engines by Laurie Sullivan

    Consumers tend to give as much credibility to information found on review sites as they do to search engines. When researching a business on their mobile phone, adults are nearly as likely to base their decisions on a review site as a search engine. ...Read the whole story

  • For UK Advertisers, Online Delivers Better ROI Than TV by Gavin O'Malley

    In the UK at least, online advertising delivers substantially higher ROI and sales uplift than TV, while achieving reach equal to press and outdoor. That's per GfK, which was commissioned to look at the effectiveness of cross-media campaigns by eight unidentified "fast moving consumer goods" advertisers in conjunction with Google. Average uplift on a single contact with an online ad was 9%, compared to 7% for TV. ...Read the whole story

  • Rockefeller Asks Credit Card Companies About Behavioral Targeting Plans by Wendy Davis

    Sen. Jay Rockefeller, head of the Senate Commerce Committee, is questioning Visa and MasterCard about a press report that the companies are considering combining information about consumers' purchases with data about their online activity in order to send people targeted ads. ...Read the whole story

  • HTC, AccuWeather Sued For Privacy 'Defect' In Smartphones by Wendy Davis

    Two consumers filed a potential class-action lawsuit against HTC and AccuWeather.com over a weather app that comes bundled with smartphones and allegedly can be used to track users' locations. ...Read the whole story

  • More PR BS by George Simpson

    Ad Age Blogs this week saw fit to allow Rosanna M. Fiske, chair and CEO of the Public Relations Society of America, to expend 508 ... ...More

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