• Coupons Site Spreads Savings Across Facebook by Laurie Sullivan

    Coupons.com released an automated platform dubbed Brandcaster Social that lets marketers implement digital coupon campaigns on Facebook Fan pages in 48 hours or less. ...Read the whole story

  • YuMe Secures $!2M, Earmarked For Connected TV Expansion by Gavin O'Malley

    Video ad network YuMe just received another strategic investment of $12 million from Samsung Ventures, the venture capital arm of the Samsung Group, along with Translink Capital. The new funding will be used to expand the company's footprint in the connected TV space here and abroad. ...Read the whole story

  • House Panel Debates Anti-Piracy Bill by Wendy Davis

    Tech companies, digital rights advocates, Internet engineers and law professors rallied on Wednesday against a pending House bill that would allow the government to target "rogue" sites. ...Read the whole story

  • Toyota, iVillage Promo Gives New Meaning To Driving Holiday Season Traffic by Joe Mandese

    Holiday shopping season campaigns are typically intended to drive consumers into retail outlets or ecommerce sites, but in a twist, NBCUniversal's iVillage unit is launching one simply to get people to drive, well, cars. The women's oriented site is teaming with Toyota, which will be the exclusive sponsor of "Holidaily," a sweepstakes promotion that will give daily prizes based on the social media input of iVillage users' most desired holiday season gifts. ...Read the whole story

  • Travel Marketers Increasing Mobile Spend, App Development in 2012 by Steve Smith

    Already an early presence in the mobile space, marketers in the travel segment plan to increase their efforts in 2012, according to the annual Frommer Unlimited Digital Content Trends survey. More than half (54%) of travel companies will be increasing their mobile spend, with 20% keeping it the same. ...Read the whole story

  • Deals Platform Spotzot Lands $2.2 Million by Mark Walsh

    Spotzot, which powers deals and coupons on mobile shopping apps, such as ShopSavvy, shopkick, CardStar and Geodelic, has secured $2.2 million in first-round funding. Spotzot's platform aggregates in-store and online promotions from 750 of the largest national and regional U.S. chains that are valid at 400,000 merchant locations. ...Read the whole story

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