• SMG Moves Beyond Owned, Earned, Paid: Developing New Metric For 'Shared' by Steve McClellan

    Publicis Groupe's Starcom MediaVest Groupe is teaming with ShareThis, a tech company that enables the sharing of Web pages, to develop and test a new planning and buying metric for assessing the value of shared content online. The new measurement will provide a more precise way to assess how engaged people are with Web content and its importance to them. ...Read the whole story

  • mobile Mobile Marketers Demand Better Ad Performance, Standards by Laurie Sullivan

    It's still far too difficult to buy advertising online, and about 90% of ads on publisher sites never appear on a viewable part of the screen, says Greg Stuart, Global CEO, Mobile Marketing Association. The Internet and technology have yet to evolve to properly support mobile marketing. He called for the industry to create better standards and protection against negative influences from those who don't understand the Web and prevent the challenges on mobile what he believes happened online. ...Read the whole story

  • AOL's Troubles Mount, Garlinghouse Reportedly Exits by Gavin O'Malley

    Despite its continued display ad turnaround, AOL's lingering troubles were put on display this week with the reported exit of Brad Garlinghouse. AOL CFO Artie Minson is expected to take over Garlinghouse's responsibilities, at least on an interim basis. ...Read the whole story

  • Millennial Rolls Out Mobile Creative Suite by Mark Walsh

    Mobile ad network Millennial Media today is rolling out a new suite of creative tools aimed at establishing a one-stop-shop for mobile ad development. Called mmStudio, the effort will provide access to a set of rich media formats, ad wireframes, and solutions from outside rich media vendors. ...Read the whole story

  • mobile Sealed With A KISS: Rocker Simmons Connects Mobile World Via Translation Tool by Laurie Sullivan

    Kowango, a social media tool and offshoot of the Ortsbo.com's real-time translation platform, will go into private beta in about two months. The mobile application integrates location-based services with multiple language translations, and connects users with their surroundings without having to know the local, native language. ...Read the whole story

  • International Carriers, ISIS Endorse Next Step in NFC Evolution by Steve Smith

    Near-field communications models for making m-payments and engaging in next-generation mobile marketing got accelerated yesterday when 45 of the largest carriers in world committed to support a "SIM-based" NFC solution. It will help standardize the security necessary to make the system work. ...Read the whole story

  • Self-Regulatory Group Taps FTC Official For Executive Director by Wendy Davis

    The self-regulatory group Network Advertising Initiative has tapped Federal Trade Commission official Marc Groman to serve as executive director. Since launching 10 years ago, the NAI has operated a site for consumers who want to opt out of behavioral targeting by NAI members. ...Read the whole story

  • Analyst: Amazon Preps Smartphone by Mark Walsh

    Amazon has already come out with an e-reader and a tablet, so why not its own smartphone? That's exactly what the online retail giant plans to do in 2012, according to a new report. Citigroup analyst Mark Mahaney predicts Amazon will launch a branded smartphone during the holiday season next year. ...Read the whole story

  • Brain Against The Machine by Ben Kartzman

    In the advertising industry, it's not that the human is disappearing, but rather that the role of the human is changing. Machines are not replacing ... ...More

The Return Of Bytes & Bites by George Simpson

39 Bucks Buys a Lot of Netflix... Google Offers, the Internet search giant's daily deals site, launched in Los Angeles, Atlanta, Brooklyn, N.Y., Chicago and ... ...More

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