Publicis Groupe's Starcom MediaVest Groupe is teaming with ShareThis, a tech company that enables the sharing of Web pages, to develop and test a … Read the whole story
It's still far too difficult to buy advertising online, and about 90% of ads on publisher sites never appear on a viewable part of … Read the whole story
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In the advertising industry, it's not that the human is disappearing, but rather that the role of the human is changing. Machines are not … Read the whole story
Despite its continued display ad turnaround, AOL's lingering troubles were put on display this week with the reported exit of Brad Garlinghouse. AOL CFO … Read the whole story
Mobile ad network Millennial Media today is rolling out a new suite of creative tools aimed at establishing a one-stop-shop for mobile ad development. … Read the whole story
Kowango, a social media tool and offshoot of the Ortsbo.com's real-time translation platform, will go into private beta in about two months. The mobile … Read the whole story
Near-field communications models for making m-payments and engaging in next-generation mobile marketing got accelerated yesterday when 45 of the largest carriers in world committed … Read the whole story
The self-regulatory group Network Advertising Initiative has tapped Federal Trade Commission official Marc Groman to serve as executive director. Since launching 10 years ago, … Read the whole story
Amazon has already come out with an e-reader and a tablet, so why not its own smartphone? That's exactly what the online retail giant … Read the whole story
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39 Bucks Buys a Lot of Netflix... Google Offers, the Internet search giant's daily deals site, launched in Los Angeles, Atlanta, Brooklyn, N.Y., Chicago … Read the whole story
