• Social Falls Short On Customer Loyalty, Traditional Methods Encouraged by Steve McClellan

    While much of the marketing community is focused on sealing better relationships between brands and consumers via social media, a new study from Pitney Bowes suggests that their efforts would be better spent in other areas. ...Read the whole story

  • Added Blows: AOL's 'TechCrunch' Loses CEO, Top Staff by Gavin O'Malley

    Raising more questions about AOL's acquisition strategy -- and overall health -- the exodus at TechCrunch continues. The tech blog, which AOL bought late last year for about $30 million, has officially lost senior editor Sarah Lacy, and has reportedly shed CEO Heather Harde. ...Read the whole story

  • Mogreet Builds Video Ad Developer Network by Laurie Sullivan

    Mobile video marketing company Mogreet will build a developers' network supporting "tens of thousands" of app developers worldwide. The company built a series of tools on open-source technology. Now, it plans to reach out to the 50,000 to 100,000 app developers just in the U.S. trying to build the next Foursquare or Twitter. ...Read the whole story

  • Yelp IPO WIll Propel Mobile Expansion by Mark Walsh

    With a service focused on local business reviews, Yelp has always been a natural fit for mobile devices since people use it to look up nearby places on the go. The company's filing Thursday for an IPO to raise $100 million only underscores the growing role Yelp expects mobile to play in its expansion. ...Read the whole story

  • 'FT' Web App Delivers 1 Million Users by Steve Smith

    The Financial Times' big bet against Apple's in-app subscription model has paid off, to the tune of 1 million users served since its June launch. FT pulled its native iOS app from the Apple App Store shortly after launching a Web App version of the financial newspaper content. ...Read the whole story

  • Rivals Cede High-End Tablet Market To Apple by Steve Smith

    Most of the major hardware players have taken their shot at the iPad, to no avail. Big hardware makers, at least on the PC side, are ready to cede the field to the apparently indomitable iPad. ...Read the whole story

  • Online Leisure Time Up, Still Trails TV by Mark Walsh

    A new study finds that after being flat for five years, the amount of leisure time Americans spent online grew 20% a year from 2008 to 2010. That increase is due to growing adoption of tablets and other mobile devices. The most surprising finding is that 15- to 17-year-olds -- the most avid group in regard to online leisure -- has been spending less time online since peaking in 2007. ...Read the whole story

  • Web User Who Taunted Politico's Son Remains Anonymous by Wendy Davis

    In a sweeping opinion, an appellate court in Illinois has ruled that a Web user who taunted a politician's 16-year-old son can remain anonymous. The court noted that putting publishers and web site hosts "in the position of being a 'cyber-nanny' is a noxious concept that offends our country's long history of protecting anonymous speech." ...Read the whole story

Follow MediaPost