• .XXX Marks The Spot, ANA Cites Porn Suit In Domain Battle by Wendy Davis

    An antitrust lawsuit by two porn companies against Internet Corporation for Assigned Names and Numbers about the forthcoming ".xxx" domain names has drawn the attention of the Association of National Advertisers, which says the case raises some of the same issues about new domain names that trouble marketers. ...Read the whole story

  • Sweet Win: UM Scores Ghirardelli Digital by Steve McClellan

    Interpublic Group media shop UM has been awarded the Ghirardelli Chocolate Company's digital agency of record business. The account will be handled out of the UM office in San Francisco, where the client is based. The assignment will be led by Matt Nessier, UM senior vice president, Emerging Media. Total digital annual ad spend for the client is estimated at $3 million. ...Read the whole story

  • Coupon Campaigns Should Closely Follow Consumer Behavior by Laurie Sullivan

    Behavior of desktop and mobile-loving, cost-cutting consumers, along with timing, should become the benchmark for which online marketers run campaigns. It turns out the likelihood of consumers viewing, printing and redeeming a digital coupon at a brick-and-mortar store rises 19.6% if the coupons become available at 8 a.m. on Wednesday, per a recent study. ...Read the whole story

  • Deluxe Adds Mobile To Movies, Brings Local Content To Cinema Lobbies by Erik Sass

    Deluxe Media Management, which specializes in advertising and marketing distribution services for the entertainment industry, has partnered with Cinema Scene Marketing, a theatrical marketing company, and BluePod Media North America to introduce a new location-based mobile content and marketing program for movie theaters around the country. Cinema Scene's lobby network includes 120 theater locations in the top 25 DMAs. ...Read the whole story

  • Microsoft Acquires VideoSurf by Gavin O'Malley

    Setting up its broader digital TV strategy, Microsoft just announced the acquisition of video discovery technology provider VideoSurf. Per the deal, Microsoft plans to integrate the technology into its entertainment platform, including Xbox 360. Press reports put the acquisition price at around $70 million. ...Read the whole story

  • Pandora Beats Wall Street Forecast by Mark Walsh

    Despite growing competition, Internet radio service Pandora maintained strong growth in the third quarter while breaking even on the strength of rising ad and subscription sales. The company reported quarterly revenue of $75 million, twice the year-earlier total, and up from $67 million in the second quarter. ...Read the whole story

  • iOS Users Fastest To Upgrade by Mark Walsh

    When it comes to adoption rates for upgrades, the iOS platform easily tops both Android and BlackBerry, underscoring the avid consumer base for Apple products like the iPhone and iPad, according to mobile ad network Jumptap. iOS 5 already accounted for nearly one-third of the total iOS traffic on the network. ...Read the whole story

  • Trulia Launches Mobile 'Mapvertising' by Mark Walsh

    Real estate search engine Trulia today kicked off its first "mapvertising" campaign, promoting Ford's year-end sales event by mapping the location of nearby dealerships when someone uses its mobile site to find homes for sale.. ...Read the whole story

  • CTIA, ESRB Roll Out App Content Ratings System by Steve Smith

    As mobile gaming begins to challenge traditional console and handheld platforms for market share, it is attracting the same scrutiny over age-appropriate content and parental control. CTIA-The Wireless Association announced that it will introduce an entertainment app ratings system on Nov. 29. ...Read the whole story

  • The Third Screen: The Money in Mobile by Chuck Martin

    Depending on your perspective, the mobile market can seem small, medium or large. With worldwide mobile app downloads soaring, in-app advertising revenue will reach $1 ... ...More

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