At the risk of stereotyping, new research is emerging to help brands make the most of their multicultural marketing efforts. Online content preferences for … Read the whole story
In his first official ad spending forecast since leaving the ad industry, Brian Wieser describes Madison Avenue's near-term prospects in tepid terms that are … Read the whole story
Marketers looking for a direct connection to Facebook Fans and Twitter Followers now have an option through a suite of tools powered by Salesforce … Read the whole story
CTIA-The Wireless Association formally unveiled a new ratings system for mobile applications in partnership with the Entertainment Software Rating Board. AT&T, Microsoft, Sprint, T-Mobile … Read the whole story
Facebook has agreed to settle a Federal Trade Commission complaint by promising to obtain users' express consent before sharing their information with a wider … Read the whole story
Clear Channel Radio, which has positioned its New iHeartRadio platform as a competitor to Pandora in the digital audio arena, announced Tuesday that iHeartRadio's … Read the whole story
Amazon's Kindle Fire might be a hit with consumers, but at least one lawmaker sees cause for concern about the new device. Rep. Ed … Read the whole story
Investments in the tablet platform among financial news providers may be paying off sooner rather than later. "The Economist" reports in its latest earnings … Read the whole story
Those white Coke cans on retailer shelves this holiday season are drawing attention and questions from puzzled shoppers used to seeing the century-old red … Read the whole story