• Facebook Loses Bid To Dismiss Lawsuit Over Ad Program by Wendy Davis

    Facebook's sponsored stories program potentially violates a California law that gives people the right to control how their names and images are used in endorsements, a federal judge has ruled. ...Read the whole story

  • AdKeeper, Tremor Deal Enhances Viewer Ad Experience by Gavin O'Malley

    Expanding into video, ad technology provider AdKeeper has reached a major distribution deal with ad network Tremor Video. The "Keeper" ad button -- which allows consumers to save online ads for later -- has never appeared in video advertising, says AdKeeper CEO Scott Kurnit, yet "video advertising is certainly 'Keepable,' with engaging content and the benefit of sight/sound/motion." ...Read the whole story

  • Twitter: Marketers Still Struggling To Understand Social Channel by Laurie Sullivan

    Most marketers still don't understand Twitter -- neither the tricky challenges or its unique possibilities. That's according to a report released from Forrester Research explaining how interactive marketers can -- and should -- make the most of Twitter, which supports about 100 million active users generating more than 1 billion tweets every four days. ...Read the whole story

  • myYearbook Debuts iPad App by Mark Walsh

    Extending its push into mobile media, online social networking property myYearbook has introduced an iPad app to capitalize on what it expects will be strong holiday sales of the popular Apple tablet. The step also reflects the growing importance of mobile for myYearbook, which this week hit 500,000 daily mobile users and almost 200 million mobile sessions per month. ...Read the whole story

  • Alcohol Marketers Embrace Digital, Raising Risk of Youth Exposure by Erik Sass

    Noting the success of digital marketing efforts for alcohol brands, the Center on Alcohol Marketing and Youth has found that ten leading alcohol brands have more than 16.5 million people "liking" their Facebook brand pages. Fans of ten brands with youth appeal uploaded 15,416 user-generated photos of themselves to the brand pages. ...Read the whole story

  • Ad Impressions On Kindle Fire Heating Up by Mark Walsh

    Amazon's announcement last week that it was selling the Kindle Fire at a rate of 1 million units a week drew widespread publicity. But how does the Amazon tablet shape up as an advertising platform? According to new data from Millennial Media, ad impressions generated by the Kindle Fire have increased at an average daily rate of 19% across apps and the mobile Web. ...Read the whole story

  • BuzzFeed Goes Kindle Fire First With New App Features by Steve Smith

    BuzzFeed, the aggregator of viral and trending news and multimedia links, launched a Kindle Fire app this week that boasts features and performance not yet found on the publisher's iOS and Android apps. BuzzFeed for Kindle Fire leverages a Web accelerator "Silk" platform that Amazon claims improves Internet browsing speed. BuzzFeed says this version of the brand is the fastest iteration yet. ...Read the whole story

  • Skype Supplies Free Wi-Fi, Mobile Charges In 50 Airports by Laurie Sullivan

    Microsoft's Skype will begin giving travelers free Wi-Fi access Wednesday in more than 50 airports across the U.S. Taking advantage of the promotion, which runs through Dec. 27, requires a free Skype account. The company closed the deal on the Skype acquisition in October after announcing intent to purchase the company in May. The promotion from Skype provides WiFi for laptops and iOS devices. ...Read the whole story

  • FTC Asks ICANN To Scale Back Domain Plan by Wendy Davis

    A planned expansion of available domain names could result in a proliferation of phishing scams, the Federal Trade Commission warns in a letter to the Internet Corporation for Assigned Names and Numbers. ...Read the whole story

  • Lawmakers Ask FTC To Probe Google For Antitrust Violations by Wendy Davis

    Senators Herb Kohl (D-Wisc.) and Mike Lee (R- Utah) sent the FTC a letter urging it to probe allegations that Google unfairly gives its own products and services a high placement in the search results. ...Read the whole story

  • AT&T Hangs Up On T-Mobile Deal by Steve Smith

    AT&T said today said that it withdrew plans to acquire Deutsche Telekom AG's T-Mobile. The acquisition proposal had come under intense scrutiny by the FCC and Justice Department, which sued to block the merger. The deal valued at $39 billion would have made AT&T the largest wireless provider in the U.S. ...Read the whole story

  • perspective Super Committees That Work by Mike Zaneis

    Self-regulation that works goes beyond what may merely benefit a company in order to improve the industry ecosystem. ... ...More

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