• Key Investor Demands AOL Curb Shareholder Loss by Gavin O'Malley

    Despite a recent ad turnaround, an activist investor demanded on Wednesday that AOL take "immediate action" to curb shareholder losses. Starboard Value -- which now claims a 4.5% stake in AOL -- lambasted top management and accused the company's display ad business of "staggering" annual operating losses of $500 million. ...Read the whole story

  • Frenemies With Benefits: comScore, Nielsen Deal Seen As Positive For Online Ad Market by Joe Mandese

    Wednesday's surprise patent litigation settlement between online audience measurement giants comScore and Nielsen is expected to accelerate innovation, creativity, improvements, and possibly even better standards for the Internet advertising marketplace. That was the initial takeaway from observers who were trying to figure out the ramifications of the settlement, which one influential Wall Street group said made the two previous arch rivals, "frenemies." ...Read the whole story

  • Mobile To Hit 15% Of Ad Spend By 2016 by Mark Walsh

    The spread of smartphones and expansion of mobile media will help the global mobile ad market grow more than six-fold from $3.4 billion in 2010 to $22 billion in 2016, per Berg Insight. That translates to a 37% annual growth rate, taking mobile from 3.8% of total ad spending to 15.2% in five years. ...Read the whole story

  • Acquisio Acquires ClickEquations, Integrates Tech Into Platform by Laurie Sullivan

    Looking to support search engine marketing services through data and tracking, Acquisio said Wednesday it acquired ClickEquations for an undisclosed sum from Channel Intelligence, which bought the company in June. ...Read the whole story

  • StyleCaster, MediaMath Launch Fashion-Focused DSP by Erik Sass

    StyleCaster Media Group has partnered with MediaMath to create a DSP that gives advertisers access to multiplatform ad inventory from big fashion publishers, including Conde Nast, Glam, and Hearst. ...Read the whole story

  • FTC Closes Hyundai Probe, Broadens View Of Endorsement by Wendy Davis

    The Federal Trade Commission doesn't plan to bring charges against Hyundai for a promotion that involved providing bloggers with gift certificates in exchange for linking to ads that ran during this year's Super Bowl. But the agency says marketers should disclose any payment or gifts made to bloggers. ...Read the whole story

  • Mobile Proves Holiday Shopping Accessory by Mark Walsh

    Research this holiday season suggests more shoppers than ever are relying on their mobile devices for researching and making purchases. So just how widely are retailers trying to tap into that trend by displaying promotional QR codes at store locations? According to a new research by Nellymoser, 7.2%, or about 1 in 14 stores, are deploying codes this holiday season, with fashion retailers leading the way. ...Read the whole story

  • Companies Should Communicate Via Social Media by Gavin O'Malley

    Among social media users, a slight majority -- 50.7% -- now report using related services to communicate with corporations, the study of some 500 consumers found. ...Read the whole story

  • Kindle Fire Update Addresses Performance Complaints by Steve Smith

    A month after its release, and in the face of early criticism of Amazon's first entry into the tablet market, the e-retailer released a Kindle Fire operating system update designed to address consumer concerns. Overnight, Kindle Fire units started updating themselves with version 6.2.1 of the underlying operating system, designed to improve overall performance and help solve parental control concerns. ...Read the whole story

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