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Digitas' Bitterman On Owned, Earned And Hype -- And Why Google+ Has Been A Negative
Investment in owned and earned channels is stronger.. Hype is driving part of this shift. Brands are also realizing that in the social age, working media simply doesn't work well on its own. ...Read the whole story
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M-Commerce On Christmas Day Up 173%
IBM's check of 500 retail Websites over the holiday weekend shows that the dollar amount of purchases made over mobile devices on Dec. 25 was up 172.9% over the same day last year. Christmas only helped accelerate a trend in "T-commerce," purchasing over tablet devices. ...Read the whole story
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Chevrolet Drives Crowd-Sourced Super Bowl Campaign
One could say that branded, Super Bowl-centered, crowd-sourced video contests are so 2010. Feeling otherwise, Chevrolet has tapped Microsoft Advertising and crowd-sourcing agency Mofilm to execute such a campaign. ...Read the whole story
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Affectv Socializes Images, Ads
Affectv engineers are working on a series of products to make advertising more social. The company plans to launch the image-sharing widget Slingpic in January and social banner ads for publishers in February. ...Read the whole story
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Pandora Asks Court To Dismiss Privacy Lawsuit
Online music company Pandora is asking for a privacy lawsuit against it to be dismissed on the grounds that a Michigan law protecting the confidentiality of consumers' music and video rentals doesn't apply to material streamed on the Web. ...Read the whole story
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Social Media Impacts Business Value, Marketing Operations
A recent Ogilvy study found social media has a strong impact on increased sales, as well as brand perception. ... ...More
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