Further bolstering its European presence, WPP's mobile marketing agency Joule has hired former Microsoft executive Jonathan Tom to serve as vice president, media for … Read the whole story
Initiative, the Interpublic Group media agency, has been awarded media planning , buying and digital marketing duties for movie distributor Roadside Attractions after a … Read the whole story
Almost everyone is oblivious to the fact that there's social media, and then there's social advertising. Both are important components of a media plan, … Read the whole story
Nearly one-third (31%) of online display ads are never seen, typically a result of people scrolling past an ad before it loads or because … Read the whole story
Break Media, the big digital video advertising network, says it has started a new video technology designed around the growing cost-per-view ad-buying metric. Read the whole story
Analysts predict another positive quarter for Google, with 32% revenue growth expected on the strength of its core search business, when the company releases … Read the whole story
The Atlantic Media Co., publisher of well-known analogue print mags such as The Atlantic and National Journal, has hired The Wall Street Journal Online's … Read the whole story
Faced with a groundswell of protests, several high-profile lawmakers withdrew their support for controversial anti-piracy legislation on Wednesday. Read the whole story
New research from Adobe finds that tablet users spent 21% more per purchase in 2011 than non-tablet users. Tablet visitors are more likely males … Read the whole story
The State of Texas has awarded its tourism advertising account to Dallas-based independent agency Slingshot. The shop replaces Interpublic's TM, which had the assignment … Read the whole story