• Cisco Links In, Take TV Campaign To Social Business Platform by Laurie Sullivan

    Cisco Systems becomes the first company to launch a targeted video ad campaign aimed at 140,000 C-level executives on LinkedIn. The video-embedded ad landing in member in-boxes Thursday will also click through to a landing page explaining how Cisco's intelligent network relates to their business, according to Cisco CMO Blair Christie. ...Read the whole story

  • Tremor Acquires Video Analytics Platform InPlay For Publishers, TubeMogul Remains Focused On Marketers by Gavin O'Malley

    Ready to show publishers the data, ad network Tremor Video has purchased video analytics platform InPlay from TubeMogul. Tremor Video is integrating InPlay directly into VideoHub, its enterprise video platform for publishers. ...Read the whole story

  • Starcom's Pavia Explores Digital 2012 by Mark Walsh

    Online Media Daily this week caught up with Mark Pavia, executive vice president and digital managing director at Starcom USA, which represents brands including Allstate, Bank of America, and Samsung. He shared his thoughts about the landscape for devices and digital advertising in 2012. ...Read the whole story

  • Super Bowl Videocast Scores Major Ad Dollars by Wayne Friedman

    The NFL is asking for sky-high advertising dollars for the streaming video-cast of the Super Bowl to be aired on NFL and NBC sites. The price tag comes to a whopping $55 cost per CPM -- with big existing NFL sponsors getting first crack at buying the game online. ...Read the whole story

  • AT&T Ramps Up Cross-Platform Efforts by Mark Walsh

    AT&T has been busy boosting the profile of its targeted advertising business since relaunching the unit as AT&T AdWorks last year and opening a media lab facility in New York in October. In between, the AdWorks network spanning mobile, online display and interactive television, has landed among the top four U.S. ad networks behind Google, Yahoo and AOL, according to comScore. ...Read the whole story

  • Google Sued Over Defunct 'Tags' Program by Wendy Davis

    Two North Carolina entrepreneurs have filed a potential class-action lawsuit against Google over its defunct "Google Tags" program, which allowed business owners to beef up their local listings with photos, coupons or other information. ...Read the whole story

  • Tablet, E-Reader Owners Double Over Holidays by Mark Walsh

    The share of U.S. adults who own tablet computers nearly doubled from 10% to 19% during the holiday season, fueled in part by the launch of less expensive devices like the Kindle Fire and Barnes & Noble’s Nook Tablet, according to a new study. The research by the Pew Internet & American Life Project found that e-reader ownership also jumped from 10% to 19% between mid-December and mid-January, while the proportion of Americans with either type of device climbed from 18% to 29%. The surge is all the more striking because it follows a period from mid-2011 into the fall, ... ...Read the whole story

  • Adometry Seeks To Move Beyond Lookalike Targeting, Integrates Attribution by Laurie Sullivan

    Marketers understand that having the tools to analyze clicks and conversions across search, social, display and other media can improve campaigns. To capitalize on the need, Adometry has released features in its Ad Analytics Suite that enable online advertisers to tap advanced attribution and optimization tools ...Read the whole story

  • search Brands Leave Millions On Table Without ROI Crystal Ball by Laurie Sullivan

    Retail, financial services and technology brands continue to leave more than $112 million in sales on the table that they could add to their coffers by being more aggressive in search engine optimization. That's according to findings scheduled for release Monday by BrightEdge, a digital marketing platform provider. ...Read the whole story

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