Cisco Systems becomes the first company to launch a targeted video ad campaign aimed at 140,000 C-level executives on LinkedIn. The video-embedded ad landing … Read the whole story
Ready to show publishers the data, ad network Tremor Video has purchased video analytics platform InPlay from TubeMogul. Tremor Video is integrating InPlay directly … Read the whole story
Online Media Daily this week caught up with Mark Pavia, executive vice president and digital managing director at Starcom USA, which represents brands including … Read the whole story
The NFL is asking for sky-high advertising dollars for the streaming video-cast of the Super Bowl to be aired on NFL and NBC sites. … Read the whole story
AT&T has been busy boosting the profile of its targeted advertising business since relaunching the unit as AT&T AdWorks last year and opening a … Read the whole story
Two North Carolina entrepreneurs have filed a potential class-action lawsuit against Google over its defunct "Google Tags" program, which allowed business owners to beef … Read the whole story
The share of U.S. adults who own tablet computers nearly doubled from 10% to 19% during the holiday season, fueled in part by the … Read the whole story
Marketers understand that having the tools to analyze clicks and conversions across search, social, display and other media can improve campaigns. To capitalize on … Read the whole story
Retail, financial services and technology brands continue to leave more than $112 million in sales on the table that they could add to their … Read the whole story
