• search Mobile Usage Soars For Internet, Ad Forecast To Hit $2.6B by Laurie Sullivan

    Tablets have become the consumer's fourth screen, especially among those with smartphones. Techies with smartphones continue to use tablets at a higher rate. And usage impacts advertising. Research firm eMarketer estimates mobile advertising spending in the U.S. reached $1.45 billion in 2011. This year, U.S. mobile ad spending will grow 80% to $2.61 billion. ...Read the whole story

  • Buzz Goes Au Naturel: Nielsen Strips Out Jargon, Adds Hyper-Local Metrics by Joe Mandese

    NM Incite, a collaboration of Nielsen and McKinsey, this morning will unveil a new version of social media conversation tracker BuzzMetrics Exchange that will enable marketers, agencies and others to monitor "natural language" conversations and to listen to them globally, or at "hyper-local" levels. The new features, which are powered by uberVU, will enable social media analysts to utilize the natural language feature in more than 50 languages, and to filter them down to "city-level" locations. ...Read the whole story

  • Aetna Juggles Media Planning, Digital Reviews by Steve McClellan

    Aetna, the health-care insurer, is conducting several agency reviews, the client has confirmed. One is a media planning and buying consolidation review and another is focused on a search for a lead digital agency. Separately, Aetna is searching for an agency to lead its B2B advertising. The client spent more than $30 million on ads in 2010, according to Kantar Media. ...Read the whole story

  • Videology Measures Offline Segments Of In-Stream Videos by Gavin O'Malley

    Can you accurately measure the impact of online video advertising on offline consumer purchases? Ad platform Videology is entering into dual partnerships with database marketing and behavioral targeting services provider I-Behavior and Kantar Shopcom. ...Read the whole story

  • search Google, Yahoo Revise Key Data Strategy, Privacy Rules by Laurie Sullivan

    Google and Yahoo in separate announcements Tuesday explained the importance of visitor data, and the plans for use at each respective company. Google is revising its privacy policies, while Yahoo's CEO said data will become the key component for driving company innovation. ...Read the whole story

  • Ad Mobile Codes Proliferate In Magazines by Mark Walsh

    Magazine pages became increasingly popular places for marketers to slap QR codes last year. A survey of the top 100 U.S. magazines by circulation found the number of "mobile action codes" climbed from 352 in the first-quarter issues to 1,899 in the fourth quarter, for a record total of 4,468 in 2011. ...Read the whole story

  • AOL Sued For Posting Super Bowl Ad by Wendy Davis

    Renaissance Marketing Corporation, a Chicago company that says it licenses the 1985 Bears Shuffle, recently sued AOL for allegedly infringing copyright by posting the ad on Fanhouse. ...Read the whole story

  • MMA Issues App Privacy Guidelines by Gavin O'Malley

    Addressing a touchy topic for consumers and their advocates, the Mobile Marketing Association has released new guidelines on application privacy. ...Read the whole story

  • perspective Influence Is More Than A Score by Peyman Nilforoush

    Rather than basing influence on follower counts and social media activity, marketers should re-shift their focus to identify their brands' most influential authors and leverage ... ...More

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