• How Google+ Is Encircling Your Brand by Gavin O'Malley

    Although no Facebook, Google+ is emerging as a great way for brands to connect directly with consumers. In the last month alone, Google+ fans -- i.e., the number of users in "circles" -- of the world's top 100 brands grew from 222,000 to 3,100,000. The relative explosion -- recorded by digital marketing platform provider BrightEdge -- represented a 1,400% increase for Google+. ...Read the whole story

  • John Dimling Speaks For Attribution, Former Nielsen Chief Goes From C3 Ratings To C3 Metrics by Joe Mandese

    C3 Metrics, a leader in so-called "attribution" modeling and analytics for online media, has tapped well-known TV researcher to lead the development and strategy for its move into television: John Dimling, the former CEO of Nielsen, and former head of media industry watchdog the Media Rating Council. ...Read the whole story

  • Visible Measures Gains Visibility: Gets Audited, Accredited By MRC by Joe Mandese

    In what it claims is a first for a service of its kind, online video tracking and measurement firm Visible Measures this morning announced it has been accredited by media industry ratings watchdog the Media Rating Council for a range of its core video metrics products.The accreditation, which follows an extensive audit of Visible Measures systems by the MRC, took nearly a year to complete, and is an important stamp of approval in what is becoming an increasingly crowded field of video and social media metrics and analytics firms. ...Read the whole story

  • Google Under Fire For Tracking Safari Users by Wendy Davis

    Google could face Federal Trade Commission sanctions for dropping tracking cookies on Safari users after explicitly telling them that Safari blocked cookies, legal experts predict. ...Read the whole story

  • Viggle Acquires Loyalize To Engage Live TV Viewers On Mobile by Laurie Sullivan

    TV brands and broadcasters that want more attention from consumers must get them to interact with the content as it airs. So Viggle, a company supporting mobile loyalty rewards programs, acquired tech-company Loyalize, which enables brands to engage with live TV audiences on mobile devices. ...Read the whole story

  • RFI Ads Up Engagement For Interactive TV by David Goetzl

    As Canoe Ventures looks to build network and advertiser interest in its request-for-information interactive TV product, new data shows about 20% of adults in a key demo took advantage of the offering in a test. That click-through rate via a remote control is an average for ads tested from five marketers: Honda, Fidelity, GlaxoSmithKline and State Farm. ...Read the whole story

  • Time Spent In Mobile Far Outpaces Ad Spending by Mark Walsh

    In a new study, Flurry says mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%. That makes the split of ad spending and time spent on the desktop Web -- at 16% versus 22% -- look a lot better. ...Read the whole story

  • Nielsen: Smartphone Penetration Reaches 48% by Mark Walsh

    U.S. smartphone penetration is nearly at the halfway mark as of January, according to the latest Nielsen data. The 48% of American adults with smartphones is up from 44% in the third quarter of 2011. It likely reflects a bump from the record 37 million iPhones Apple sold worldwide in the fourth quarter. ...Read the whole story

  • Publishers Still Confident (Sort of) In Print by Steve Smith

    Is a digital-only future in store for many print brands? According to the Audit Bureau of Circulations, 76% of publications still say no -- at least for the next five years. ...Read the whole story

  • Independent Data Analysis Aids Credibility by Mark S. Zagorski

    Submitting their data to the scrutiny of third-party auditors helps build a premium data organization and attracts new dollars to online audience buying from advertis ... ...More

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