Although no Facebook, Google+ is emerging as a great way for brands to connect directly with consumers. In the last month alone, Google+ fans … Read the whole story
C3 Metrics, a leader in so-called "attribution" modeling and analytics for online media, has tapped well-known TV researcher to lead the development and strategy … Read the whole story
In what it claims is a first for a service of its kind, online video tracking and measurement firm Visible Measures this morning announced … Read the whole story
Submitting their data to the scrutiny of third-party auditors helps build a premium data organization and attracts new dollars to online audience buying from … Read the whole story
Google could face Federal Trade Commission sanctions for dropping tracking cookies on Safari users after explicitly telling them that Safari blocked cookies, legal experts … Read the whole story
TV brands and broadcasters that want more attention from consumers must get them to interact with the content as it airs. So Viggle, a … Read the whole story
As Canoe Ventures looks to build network and advertiser interest in its request-for-information interactive TV product, new data shows about 20% of adults in … Read the whole story
In a new study, Flurry says mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared … Read the whole story
U.S. smartphone penetration is nearly at the halfway mark as of January, according to the latest Nielsen data. The 48% of American adults with … Read the whole story
Is a digital-only future in store for many print brands? According to the Audit Bureau of Circulations, 76% of publications still say no -- … Read the whole story