• Will ARO Cause A Quiver: New Research Org Takes Aim At Analytics Void by Joe Mandese

    In a bizarre string of events that began with a Manhattan car accident and ended with one of its victims pitching a conference full of online metrics industry leaders, a new trade organization was born to focus on the so-called "analytics economy." The organization, ARO (sounds like arrow) stands for the Analytics Research Organization, and is intended to fill a void not being covered by existing ad industry research organizations. ...Read the whole story

  • Aegis Rounds Out Digital Agency Portfolio, Acquires Roundarch For $125 Million+ by Joe Mandese

    Aegis Group continues to beef up its digital agency portfolio, announcing an agreement this morning to acquire Roundarch for $125 million-plus. Aegis did not describe the terms of the deal, but said that price as an "initial consideration" and that based on future profit-based incentives, the total value could rise to as much as $360 million. ...Read the whole story

  • Jumptap, PlaceIQ Team To Boost M-Commerce by Mark Walsh

    As retailers increasingly embrace mobile to boost foot traffic and drive m-commerce, mobile advertising is expanding as well. To capitalize on that trend, mobile ad network Jumptap has partnered with hyperlocal data provider PlaceIQ and appointed a director of retail to oversee ad efforts in the category. ...Read the whole story

  • search BloomReach Launches, Optimizes Discovery In Search, Social by Laurie Sullivan

    Alumni from Google, Cisco and Facebook will officially launch a digital search marketing company and suite of platforms Wednesday supported by cloud computing. BloomReach's goal is to improve user experience and drive people back to branded Web sites. ...Read the whole story

  • Kiip Poaches Zynga Ad Exec by Mark Walsh

    Manny Anekal, former head of global brand advertising for Zynga, has joined mobile rewards network Kiip as its chief operating officer. In his new role, Anekal will be charged with scaling operations as the company takes on more developers and advertisers and expands internationally. ...Read the whole story

  • Web Users Sue Google For Safari Workaround by Wendy Davis

    Google has been hit with two potential class-action privacy lawsuits stemming from reports that the company circumvented a feature in the Safari browser that blocks companies from setting tracking cookies. Both cases were filed on Friday, shortly after "The Wall Street Journal" reported that Google and three other companies were setting tracking cookies on Safari users. ...Read the whole story

  • Marketers Confront Ongoing Data, Metrics Challenges by Gavin O'Malley

    Marketers face collective challenges when deciding on data metrics, brand tracking and how to employ new technology. One problem is that marketers don't know what sort of data they're looking for, said Andrew Edwards, CEO of Technology Leaders, a Web and multichannel analytics firm. ...Read the whole story

  • Social Data Unleashes Ad, Marketing Power by Amit Avner

    For social media advertising to become truly integrated and a powerful part of marketers' successes, it's time to move beyond limited "social campaigns" and begin ... ...More

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