In a bizarre string of events that began with a Manhattan car accident and ended with one of its victims pitching a conference full … Read the whole story
Aegis Group continues to beef up its digital agency portfolio, announcing an agreement this morning to acquire Roundarch for $125 million-plus. Aegis did not … Read the whole story
As retailers increasingly embrace mobile to boost foot traffic and drive m-commerce, mobile advertising is expanding as well. To capitalize on that trend, mobile … Read the whole story
For social media advertising to become truly integrated and a powerful part of marketers' successes, it's time to move beyond limited "social campaigns" and … Read the whole story
Alumni from Google, Cisco and Facebook will officially launch a digital search marketing company and suite of platforms Wednesday supported by cloud computing. BloomReach's … Read the whole story
Manny Anekal, former head of global brand advertising for Zynga, has joined mobile rewards network Kiip as its chief operating officer. In his new … Read the whole story
Google has been hit with two potential class-action privacy lawsuits stemming from reports that the company circumvented a feature in the Safari browser that … Read the whole story
Marketers face collective challenges when deciding on data metrics, brand tracking and how to employ new technology. One problem is that marketers don't know … Read the whole story