Thursday, February 23, 2012
  • Google Could Bring Back Wearable Computers, But What About The Data?

    Android-based operating system glasses with a 3G or 4G data connection might be on the list of must-haves for techies by some time midyear. Reports put Google behind the project, but it's unclear whether Motorola Mobility patents contribute to the hardware device or the exploratory focus. Will these devices give online advertising another screen or expand the ability to collect data? ...Read the whole story

  • U.S. Leading Global Ad Recovery: Data Shows Europe, Asia Stabilizing

    In an ironic twist, America appears to be leading a turnaround in the global ad economy. The development is ironic because some economists believe the U.S. triggered the ad recession in the first place with its sub-prime lending crisis, which has stabilized as Western Europe's credit crisis unravels. But in a report released early this morning, WARC says the "American recovery" is boosting global ad spending and helping to sustain momentum across the globe, even in Europe. ...Read the whole story

  • Forecast: Google Display Ad Revs To Beat Facebook

    In 2013, eMarketer anticipates that Google's U.S. display revenues will grow 45.3% to $3.68 billion, while Facebook's will grow 27.6% to $3.29 billion. eMarketer principal analyst David Hallerman attributes Google's astonishing success to a thriving mobile display business, YouTube's expanding role as a venue for premium display inventory, and strong growth from the company's DoubleClick ad network. ...Read the whole story

  • Yahoo Rallies For Better Search Metrics

    Traditional metrics to measure searches don't work well with tools like Google Instant and Yahoo Search Direct, or with emerging technologies like voice and gesture. Until now, the industry has relied on data firms like comScore, but Shashi Seth, senior vice president of search products at Yahoo, believes the problem represents deeper issues and the responsibility should be with execs at the largest engines. ...Read the whole story

  • DAA To Require Members To Honor Do-Not-Track Headers

    The ad industry's self-regulatory group Digital Advertising Alliance now supports the idea that consumers should be able to opt out of all online behavioral advertising through a browser-based do-not-track header, the group's lawyer, Stuart Ingis, said on Wednesday. ...Read the whole story

  • Google Moves Into Traditional TV, Files For Cable Franchise

    Google will move into traditional TV waters next year after filing for a couple of cable TV franchises in the Midwest last Friday. Google filed state regulatory papers for cable TV licenses for its Google fiber service in Kansas City, Kansas and Kansas City, Missouri. Two Sanford C. Bernstein Internet analysts say this could mean the "broadband-only business model is not economically viable." ...Read the whole story

  • Android Surges On Millennial Network, Apple Top Manufacturer

    Full-year data released by mobile ad network Millennial Media underscores how dramatically Android expanded in 2011 -- at the expense of Apple's iOS platform. Android impressions increased more than 500% on the network, propelling the Google mobile operating system from 33% to 47% share of all impressions. ...Read the whole story

  • Watchdogs Ask FCC To Scuttle Verizon's Spectrum Deal

    Verizon's planned alliance with three cable companies will undermine competition and harm consumers, advocacy groups argue in petitions filed with the Federal Communications Commission. ...Read the whole story

  • Chase Invests In Mobile Startup GoPago
  • Luminate Secures Nokia Funding, Expands Publisher Network
Memo To Mark Zuckerberg: Bring It!

Mark, I wanted to draw attention to the fact that you are the king of mocial (mobile/social as I call it). Next to weather and things like catapulted avians, in terms of share of consumer attention ...More

  • Big Data, Shm-ig Data

    Marketers are gathering more data than ever with new analytics tools, social media monitoring platforms, mobile analytics, etc. But in many cases, brands and their agencies are drowning in the data rather than making coherent use ...More